Business, Hardware

Thermaltake: Copying is the sincerest form of flattery

Taking a look at the Thermaltake official forum we noticed a recently released product: Thermaltake Element G case. This case seemed to look pretty good and seemed to appeal to the gamer crowd especially considering some of the marketing art they provide on the very same page.

As a side note, we’re not exactly quite sure how changing colors of fans will dictate your gaming experience, but that’s not the purpose of this article. The real problem is that we have seen this case before. This case, with a few minor exceptions is nothing else but a knock-off of the already announced Cooler Master Storm Sniper enclosure. If you look at the following images, you will see what we are talking about.

Element G or Sniper - the verdict is out...
Element G or Sniper – the verdict is out…

The question then becomes… how similar do cases have to get before they are considered knock-offs? For some reason I have a feeling that this is not the only case from a well known manufacturer that is "borrowing" designs from other companies in order to sell products. We do see similar things happen in the design of cars and such, but most of the time people recognize this fact and usually look down upon it. Doing some more research, we found an even more blatant copying of a different brand’s case.

Now, seriously - is anyone going to say that there aren't too many "similarities"?
Now, seriously – is anyone going to say that there aren’t too many "similarities"? Antec certainly "believes it".

This time it was Thermaltake copying Antec’s popular gaming case, the Antec Nine Hundred, which looks like something Antec took and put red fans into. Thermaltake calls this case the V9 [or "Vee Nine", if we paraphrase Antec’s new naming convention].

Clearly, there is a lot of "borrowing" going on. Also, if you look at the idiotic placement of the front panel connections you may begin to assume they put them there as to not completely be obvious about their "borrowing" of the Antec designs. I am sure that if you wanted, you could find subtle differences between these cases like number of bays and such. The real key issue here is the fact that some of the key design features that you recognize these cases by are being copied and to the regular consumer, they may not know the difference.

So where do we draw the line?