Hardware, Software Programs

Ferrari Selects Google Android


Every year, Ferrari launches a branded phone that features links to the team and the fan community. Up until this year, Ferrari used branded phones from Motorola, Vodafone and the like. However, with Winter 2010, Ferrari used the services of their long lasting partner Acer.

Ferrari Liquid E Limited Edition with an valve from an F1 World Championship winning carEven though Acer only recently joined the ranks of phone manufacturers, their Liquid E phone is gathering some serious attention. As with all things Ferrari, this Liquid E Ferrari Edition is manufactured in limited edition, combined with a valve from a World championship winning Formula 1 Car.

The phone itself comes in an plastic case [disappointing, we expected aluminum] with details manufactured in carbon fiber [Ferrari shield, camera bit]. True, by using plastic casing, the Ferrari phone comes at a price of "only" 599 Euro or U.S. Dollars, depending on the continent of your residence. Given that 600 Euro is the standard unsubsidized price for an iPhone, N8, Blackberry 9800 Torch and other smartphones – it is good to see Ferrari brand coming down in price. Originally, we would expect to see this package hovering around the 999 mark.

Now, the interesting bit are phone’s specifications. Unlike majority of smartphone makers, who hide the specific details of their parts [resulting in users having to look at resources such as GSMArena], Ferrari specified their phone to the last bit.

For instance, the phone runs on Qualcomm Snapdragon processor downclocked to  768MHz, 512MB ROM and 512MB RAM, 8GB of storage and many more – all listed on Ferrari’s official product web store.
Software part is consisted out of customizing the Android 2.1 "Eclair" operating system with all things Ferrari – links to company pages and webstore, Ferrari-themed interface, five virtual desktops and naturally, the sound of Ferrari’s F1 engine for answering and receiving calls and messages. There is over 20 sounds to chose from.

Truth to be told, it’s not that Ferrari’s F1 drivers will note the difference. After all, Felipe Massa uses Blackberry Tour, and Alonso was last seen sporting a Blackberry 9700 Bold. Pre-sales last only until tomorrow, so if you’re interested – this is the right address to go to.