Business, Entertainment

Is Amazon a Movie Studio of Tomorrow? Is Netflix? Are You?

Once upon a time if you wanted to make a movie you needed a lot of money and a lot of connections. If you wanted to get that movie distributed and marketed that was much harder still. The barriers to entry for the business were enormous and those that controlled it guarded it jealously. Now there are signs that the walls have not only started to come down but are being systematically destroyed on all fronts.

Lights! Camera! Action!

Being able to start to make films cheaply really came to the world’s attention with the Blair Witch Project and since its debut in 1999 there have been countless other examples of creative minds grabbing a camera and filming. But now crowdfunding is making it possible to make bigger budget movies by independents too for example Iron Sky. The low cost and high production quality of modern cameras and editing software like Apple’s Final Cut Pro or Adobe Creative Suite mean that we can expect more content like Iron Sky.

Iron Sky is probably the biggest surprise from the world of independent Sci-Fi movies. Now, did you expect this level of effects from an indie movie maker?

But the real big change is more profound. Being able to stream content across the internet is revolutionizing the movie industry in ways never imagined. Frustrated at the lack of access to current and premium content streaming providers like Amazon and Netflix are looking towards finding and making their own in house content. This week Amazon announced its own kid’s shows. Netflix CEO Reed Hastings has made it clear that they will increasingly look like a cable channel with their own content. Now it looks like Facebook will start to provide content, how soon till they too find the need to commission their own movies as well?

A little while ago gamers began to realize that by recording the actions of their on line avatars they could turn their games into short movies. The famous success story of this is Red vs. Blue which is a lot of fun. But with a HD camera, an idea, a script what’s to say that anyone of us cannot become makers and providers of our own TV and movie content too? Before anyone shouts at the screen "that’s YouTube" – yes, there are channels for popular regular submissions. What I have in mind however are homemade miniseries for the web like "The Confession". Perhaps the next Spielberg is out there and will find his break this way?