Business, Entertainment

Call of Duty Reaches 1 Billion USD in 2 Weeks: Hollywood What?

For the second year in a row, a computer game pushed the best Hollywood ever offered. The impact is even greater when you take the fact we’re talking about the same franchise. Activision Publishing, a subsidiary of Activision Blizzard announced that Call of Duty: Black Ops II not just became the best selling item in 24 hour period ($550 million), but also became the fastest selling entertainment product of all time.

Last year, Call of Duty: Modern Warfare beat Avatar’s amazing record of $1B in 17 days by a day (16), while Black Ops II achieved that status in only 15 days. Who knows, we might see 14-day record next year? or not. Call of Duty is a mega-popular franchise, and smashing the $1B revenue confirms that Activision Blizzard is the company that knows how to build titles that smash box office records.

What makes this record impressive is that if you would count in all the Call of Duty titles Activision ever launched, you would pass the overall revenue achieved by Top 10 Hollywood movies in 2012 (est. revenue). This trend wasn’t limited to Activision Blizzard only – for example, games such as Battlefield 3 and even Fallout: New Vegas achieved higher revenue in a weekend all those millions of people that wanted to see Twilight: New Moon. Naturally, let’s not compare the amount of media coverage Twilight received versus all those millions of gamers that just wanted to grab a game and have fun, rather than people that want to see vampires sparkle in the daylight (yeah, right).