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LG Announces a White Nexus 4 ? Their Own SoC in Plans


The newly announced white variant of the Nexus 4 could be the last LG’s device built for Google. While the company has not completely ruled out (or explicitly confirmed) that possibility, they believe that they are strong enough to prosper with their own solutions and without any help from the Mountain View. Furthermore, LG wants to diminish their dependency on other companies regarding components for their tablets and smartphones. It is also highly likely that they wish to design and manufacture their own tablet/smartphone chips ? as the appetites keep on growing.

White Nexus 4
White Nexus 4 has the same spec sheet as the version revealed back in October 2012

New Google Nexus 4 variant will soon be rolled out globally, and white back of the device is the only difference compared to the unit that was announced back in October 2012. Innards remain the same ? with the unit itself having a 4.3-inch 1280×768 True HD IPS plus screen (320ppi), a Qualcomm Snapdragon S4 processor along with 2GB of RAM. "Nexus 4 set the standard for Android 4.2 Jelly Bean smartphones. Nexus 4 White delivers the same Google experience to consumers in a stylish and attractive color option," said Dr. Jong-seok Park, president and CEO of LG Mobile Communications Company. Timing of this product announcement is awkward at best, given that the Google presented the ‘Nexus-experience’ variant of the Galaxy S4 in the recent Google I/O Dev Conference. Is Motorola Mobility (finally) going to carry the new Nexus line?

LG also plans to unveil at least one smartphone that isn’t running Android. "The duopoly Google and Apple have at this moment is not healthy for the market. That?s the reasoning behind our decision to make smartphones based on another mobile OS," said Wong Kim, LG?s European VP for mobile. Worth remembering is that the LG did not manage to create a significant blip on the market radar when they tried using the Microsoft?s mobile solution Windows Phone. In fact, they gave up on it well before WP 8 saw the light of the day. Presumably, LG will pursue the Mozilla?s Firefox OS platform, but there is no official word from the company ? at least for the moment being.

Sources: LG & AAP