According to the Korean site ETNEWS and Chinese C114, ZTE plans on unveiling their own chip solution with integrated 4G LTE in September, during the PT/Expo Comm China 2013. This way, the company plans on joining the likes of Huawei, Samsung and Apple with their in-house solutions and strategy ? but will it/does it matter? Not many have been successful at all with the strategy (aside from Apple) ? take note of the Samsung, where 90% of their flagship Galaxy S4 units are powered not by Exynos, but with Qualcomm?s SoC.
Competition among chip manufacturers certainly rises, with Huawei reportedly ending their development of the K3V3 (semiconductor unit known as HiSilicon Technologies), based on the ARM big.LITTLE architecture (1.8 GHz dual-core ARM Cortex-A15+ dual-core ARM Cortex-A7) and with ARM Mali-T658 GPU. Huawei plans on using the chip in the second half of the 2013.
Event should begin on September 24, and not much information is discoverable at present. What is ?known? is that the silicon should be taking a straight route of emerging on newer ZTE devices, and some analysts even believe that the delay of some upcoming models is due to the intensive preparation for the in-house SoC (although information on when development actually began remains unknown). ZTE recorded a 59.4% increase in shipments year-on-year, and in the second quarter of the 2013 they shipped 10.2 million Android smartphones, having a total of 5.4% market share (the same as Huawei), according to the latest data available from IDC. Until now, mobile devices from the company have been running processors coming from Intel, Qualcomm and Nvidia.
Question is – who can go against currently established players such as Qualcomm on the market, and if it is truly worth it ? even in the long run. Perhaps latter is the case ZTE is willing to take. With Nvidia struggling to increase demand for their own Tegra SoC, it is very difficult to give a proper forecast in a mobile world that grows ever more competitive.