Are you a Verizon Wireless Customer? Well, things are about to get a lot better. Sure, Verizon Wireless (for now, until Verizon completes the buyout) has a track record of being the most expensive carrier of the top 4 in the US. But, Verizon has been able to retain their customers because of the company’s solid network performance and network coverage, even when their phone offerings have been a bit weak in the past few years.
Late last week, Verizon contacted us to tell us about their new More Everything plan. This plan is actually a simple and automatic replacement of the already existing Share Everything plan. In the announcement, Verizon basically explains all of the differences with this new plan and how it will affect existing and new customers. This new plan effectively improves the overall value that Verizon delivers to their customers so that they feel like they are getting what they’re paying for and don’t JUMP ship to T-Mobile.
Right out of the gate, Verizon states that most users will see their data allowances double for the same amount of money that they are paying right now. Remember, Verizon and AT&T both reigned in a lot of their unlimited customers and pushed them into these Share Everything plans which ultimately put most users at 2GB limits. As we had stated before in our analysis, with the doubling of mobile data usage in 2013, there will be a lot of mobile users that will start to hit their usage caps and start incurring overages which will result in customer dissatisfaction. This is a clear recognition on Verizon’s part of the doubling of demand and the competitive pricing from companies like T-Mobile. The idea that a family of 4 will successfully share 5GB or 2GB of data is a bit crazy in today’s era of Snapchat, Instagram and HD YouTube apps.
Verizon also states that their Edge upgrade program will be modified in order to allow for customers to get a discount off of their monthly bill for participating in the Edge program. So, users with data plans 8GB and under will get $10 off ‘smartphone access’ which basically means your monthly bill. You will also get a savings of $20 per month off if your plan is over 10GB a month. Obviously, this is Verizon recognizing the fact that they were criticized for the price of the deal and the fact that users were effectively paying a monthly fee to subsidize the device AND pay for the Edge program. This effectively meant double paying for the phone that you’ll never actually own, so Verizon remedied that issue with this bill credit of sorts, making Edge a much more attractive offer than it was before when we compared it to T-Mobile’s JUMP and AT&T’s NEXT.
Another really great thing Verizon has done is add free unlimited international texting. This feature is yet again Verizon’s answer to T-Mobile’s free international texting and data. However, Verizon didn’t go as far as to offer free international data in over 100+ countries, but the free texting is a start and will likely make a lot of Verizon customers happy enough to stay without costing the company a lot of money.
In addition to all of that, More Everything customers will also gain access to 25GB of free Verizon Cloud Storage, which we actually detailed here. Thanks to Verizon’s free 25GB of cloud storage you can now backup all of your contacts, photos and music in a secure off-site location that is also very well managed and safe. After all, nobody is going to complain about getting 25GB of free cloud storage, especially when its tied to what is probably the top carrier in the nation.
All I can say is that everything Verizon is doing here is very welcome and that nobody can argue that real competition is a bad thing because T-Mobile’s competitive and consumer friendly practices have forced companies like Verizon and AT&T to step up and give more value to their customers. The real question will be how long will this last and whether or not T-Mobile will look for new ways to be the ‘uncarrier’ of sorts, forcing their competitors to follow. What’s also interesting is the fact that Verizon still does not offer a non-contract option like AT&T and T-Mobile now offer, but rather still a contract with a 2 year agreement of sorts, something that a lot of customers may not like very much. Either way, these are still great steps in the right direction and Verizon is clearly paying attention to what consumers are asking for and what their competitors are doing, let’s just hope they keep adding value to their plans.