Business, Hardware

The Miracle Machine – A Keurig-like Machine for Wine?

The world is already flush with wines, wine makers and a plethora of wineries to give you vast amounts of choice and flavor. The world is also incredibly impatient and increasingly self-sufficient, so it comes as little surprise that someone has decided to think of a product that allows you to make your own wine over the course of 3 days rather than 3 years. Sure, the normal wine making process doesn’t actually take 3 years, but most people don’t buy wine that’s only a year old. The guys at The Miracle Machine are promising to create a device that allows you to make your own wine over the course of 3 days.

The device is controlled by a mobile app through a 3 step process that happens over the course of 3 days. The app allows you to select from a list of pre-defined wine types, each listing the grape concentrates and recommended type of yeast as well as other ingredients that are required (Note: your first batch of concentrates and yeast will ship with your Miracle Machine and will be included in the price). In addition to that, you will be able to buy the grape concentrate, yeast and final ingredients from them or Amazon once they launch. And in order to make the buying process easier, they also offer a $10 a month wine club that would send you several kits that would enable you to make a bottle of wine a week.

Simply add the concentrate and yeast into the machine, add 600 ml of water and then use the app on your smartphone to start the process. The water, concentrate and yeast sit in the Miracle Machine?s ?fermentation chamber? while the Miracle Machine app monitors progress in the background. Near completion, the app will direct you to add the small sachet of finishing powder, which contains the oak and other flavors that will allow your wine to taste as if it has been aging for several months to a year. 24 hours later, the app will then notify you through an alert letting you know that your wine is ready to drink.

You get all this for the low low price of $499, which means that this Keurig-like wine machine will only make the wines that are pre-defined by the machine’s app and the ingredients that they supply you with. Except, this is more expensive than a Keurig machine and the wine will only keep for a few weeks, unlike real wine. They peg the cost of a single bottle of wine at $2, but do not factor in the price of the machine. They expect each bottle of regular wine to go for $20 a bottle, which means you would need to make 28 bottles of wine from this machine in order to break even. Which means, if you make a bottle of wine every week you can expect to break even in a little over 6 months, if you make a bottle of wine every week.

Initially, there will only be 6 types of wines that you can create, they list them as: full-bodied Cabernet Sauvignon and rich Chardonnay from Napa Valley, a cool climate Pinot Noir from Oregon, an aged Tuscan blend from Italy, Sauvignon Blanc from Sonoma, and a delicate red and a steely white from Burgundy. They also expect to add 5-10 more wines over the course of the next 3 months. 

This is clearly designed to almost copy Keurig’s business model to a T and wants to do almost the exact same thing with Wine that Keurig did with coffee. Except, this thing is much more expensive and is powered by your Android or iPhone. They haven’t given an exact date on their Kickstarter, but there is a sign up to be notified of when their Kickstarter goes live.