Thanks to Bloomberg, The Wall Street Journal and Statista we have a pretty good idea of how much all of those PlayStation 4 consoles are selling for in different countries. Not just that, but we can get an idea of who’s paying the most and who’s paying the least. Back in December, we brought you a pricing analysis of Apple’s iPhone 5S compliments of a few different sources, and we fully intend to do the same here. However, we do have a much more limited dataset here, so we will do our best to give you as much information as possible. According to the Wall Street Journal’s graph, Brazil is the #1 most expensive place to buy a Sony PlayStation 4 which actually comes in line with our findings of the iPhone 5S story.
Also, if you notice, Argentina is also one of the most expensive places to buy a PlayStation 4. Why is that exactly? Because both companies have massive import taxes on products not manufactured within the country’s borders. This is a protectionist policy that the Brazilian government has put into place which also stifles consumer spending greatly as a result since many electronics are manufactured abroad. It is also a strategy by the Brazilian government to force companies to build facilities in Brazil in order to avoid these import taxes and bring jobs to Brazil, which if you ask me, is a losing strategy.
Unsurprisingly, the UK are paying $580 which translates to £350, meanwhile Americans are still paying their MSRP of $399 and the Japanese are paying the equivalent of $391.09 in Yen, which may actually be the cheapest of any country anywhere. Which is admittedly fairly surprising when you consider that most electronics are generally more expensive in Japan than in the United States, however, this is technically a Japanese product made by a Japanese company.
So, as Sony has sold well over 6 million PlayStation 4 consoles worldwide, who else is paying the most? According to Bloomberg, here are the following top prices. The funniest part is that there’s a slight difference in the prices that Bloomberg and the WSJ are reporting, which may just come down to currency conversion differences.
Brazil ? 3,999 real ($1,702)
Argentina* ? 10,999 pesos ($1,388)
Sweden ? 4,399 kronor ($692)
Colombia ? 1.4 million pesos ($688)
Norway ? 3,999 kroner ($672)
Chile ? 379,990 pesos ($666)
India ? 39,990 rupees ($654)
Denmark ? 3,499 kroner ($653)
Finland ? 449 euros ($625)
Poland ? 1,899 zloty ($625)
Indonesia ? 7 million rupiah ($620)
Thailand ? 19,900 baht ($615)
Turkey ? 1,349 lira ($608)
Hungary ? 133,900 forint ($598)
South Africa ? 6,299 rand ($586)
So, if you look at some of these countries, you can see that there are some expected European countries with fairly high prices, however, the top 2 are without a doubt the most ridiculously priced versions costing 3-4x of what the console costs in the US. Not only that, but most of the people in those countries simply can’t afford that kind of a price, same goes for India where the PlayStation 4 sells for $654 or Indonesia where it sells for $620.
Once again, we’re seeing a pretty drastic price disparity between the US and the rest of the world, and even if you factor in the currency differences and import taxes, they shouldn’t cost more than, say, 50% over the price of the console in the US.