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Nintendo Says They're Working on New Hardware

Nintendo Logo Nintendo Logo

Nintendo says they’re working on new hardware, and that they are actually already working on new hardware in most cases immediately after they’ve released the most current version. There appears to be no let up in Nintendo’s aspirations to release new hardware, which seems a bit surprising considering how disastrous their Wii U sales have been. Back in January, Nintendo was forced to cut their full year projections for the Nintendo Wii U by over 70%, which made a lot of investors lose faith in Nintendo’s business plan. However, Nintendo continues to move forward even though they posted a loss of $225 million for the full fiscal year of 2013 (ended March 2014).

The problem with this is that it overlooks Nintendo’s fundamental weakness that some of their competitors have overcome. They refuse to allow their vast library of characters and properties to be licensed out to platforms outside of Nintendo’s own hardware platforms. After all, if Nintendo is so convinced that the game experience is superior on their hardware they should have no issue allowing their games to move to other platforms. But that simply isn’t the case, as indicated by Nintendo’s recent request to pull a Nintendo Gameboy emulator from Apple’s appstore. If you look at one of Nintendo’s historic competitors, Sega, they had posted a profit of $300 million and they don’t even have any hardware business to sell to consumers.

Nintendo can and should update their console to be competitive (or better than) the Xbox One and PlayStation 4 and they should find ways to keep their portable consoles relevant in the era of smartphones and tablets. But at the same time, they need to embrace iPhone and Android users that are going to want to play their games on their phones and tablets. Nintendo quite literally has a potential market of almost billions of people if they actually open their eyes to the possibilities. Nintendo did really well with the Wii, but they fell flat on their faces with the Wii U and anyone watching from afar could have (and probably did) call it. Nintendo is not a bad company, and they’re not poorly run, but they really need to remember what their core business is, and it isn’t selling hardware. I’m a huge hardware geek, and I actually hate to see companies go software only but the truth is that Nintendo doesn’t need to get rid of their own hardware, they just have to support other platforms.

  • Let me start this post with a big facepalm. I really enjoyed reading BSN articles and others as well but I am not sure why but whole journalism has become a bit unrealistic.

    Now to the point. Its pretty natural for a company to work a new hardware whether newer console or newer iteration of older die, better stepping, lower nodes and what not. So that shouldn’t come as surprise. I wouldn’t be shocked to see MS releasing a 20nm part with slimmed down Xbox in the near future, Or an enhanced 28nm brethren with lower leakage.

    I usually don’t gauge a system prowess with the unit sold. It may be relevant to some but this is not how custom/embedded devices work. Look at nvidia / HTC and others, they have excellent design on their hand but no audience. I for one consider Wii U as a good “system” since its a consumption device rather than crying out loud for specification. How many out there know the precise specs of iphone? But still majority owns one.

    Tell me anshel do you expect from a console / custom solution provider to shell out their IPs/S.w onto other platforms? Its a completely stupid notion that everyone keeps running after. There is no iphone without ios/ioffice or whatever they have. These embedded device has a selling point and that is not hardware (though it is a crucial element ) but not the defacto standard, its the s.w that sells, the experience that matter. Tell me if MS license Halo to PC or PS4 who’s gonna buy the Xbox? No one. Same goes for Sony. I don’t understand why people keep crying for nintendo to put their IPs to other consoles, why can;t be other way around? In reality it can’t be!

    What good will Nintendo get if they release a system that is on par or better than PS4? Even if they release it now ,no one gonna buy it! Why? Because if they are not able to deliver consistent content for Wii U, god knows what they’ll do with the next one. As far as third party, Nintendo consoles hasnt been about 3rd party titles which is a bad thing for sure. But there is no guarantee that releasing a power console will warrant stable third party support.

    Third party is only about sales/ market cap- even if they manage to release a powerful counterpart lower market cap will eventually result in the same fate.

    The point is , Wii U has great games first party and indie titles but unfortunately media seems to have turned nelson eye on the catalog. Every great game is gauged with the notion -” Is this enough?. Will it sell?” Which is downright stupid since every good title contribute to console sale. Ohh and I bet PS4 will be in a dire situation when it comes to exclusive titles since most of the games slated are targetting mid/fall 2015 release.

    Wii U has its own share of problems which may be not huge but lots of smaller ones. Until and unless Nintendo tackle them it won’t help. As for me, I don’t own any console since the price and culture here is not acceptable for gaming đŸ˜› But if I had to pick one right now it’ll be Wii U .

    • I think you’re getting a bit too defensive about Nintendo and the Wii U. I think you’re failing to realize that Nintendo failed to deliver an experience that gave gamers a reason to upgrade to the Wii U from their original Wiis as well as a reason to buy a Wii U instead of or in addition to a PS4 or Xbox One. Sure, you can argue all day that they’re not really the same console or the same target gamer market, and you’d be partially right. However, if you ask many Wii users today, they probably also have another console laying around. Why? Because the Wii and Wii U are not leading edge consoles, which is fine, if your gaming experience is so vastly unique and fun that it compensates for that. However, Nintendo really dropped the ball with the Wii U and didn’t convince any game developers to do anything with the platform and they (in my opinion) failed to market it properly to consumers as well. The Wii U has been doomed almost from its inception primarily because of the decisions Nintendo made and the fact that it can’t be considered a leading console along the PS4 and Xbox One in terms of making AAA quality titles and enabling comparable entertainment experiences outside of the core gameplay.

      -Anshel

      • No I am not. I don’t even own a Wii U or Wii or any other Nintendo made console. The last console I remember playing was Ps2 until today when I first laid my hands on friends Wii.

        Also I’d blame marketting more, than poor hardware choices. As per third party support goes, I have already expressed my discontent in the above post.

        The arrogance of media is excessive against Wii U. Had it been highlighted good enough it’d be a great seller coupled with timely first party release. Why do you think third party dropping the ball even when they are embracing 360/ps3? Its not because of specs but because of market share. Do you think Wii/3ds or even DS are comparable enough with their competition when it comes to specs?

        Other than that what you’d conclude from this review conclusion. $330 for one game? How arrogant/ill informed the author is. http://time.com/97022/mario-kart-8-review/

  • Let me start this post with a big facepalm. I really enjoyed reading BSN articles and others as well but I am not sure why but whole journalism has become a bit unrealistic.

    Now to the point. Its pretty natural for a company to work a new hardware whether newer console or newer iteration of older die, better stepping, lower nodes and what not. So that shouldn’t come as surprise. I wouldn’t be shocked to see MS releasing a 20nm part with slimmed down Xbox in the near future, Or an enhanced 28nm brethren with lower leakage.

    I usually don’t gauge a system prowess with the unit sold. It may be relevant to some but this is not how custom/embedded devices work. Look at nvidia / HTC and others, they have excellent design on their hand but no audience. I for one consider Wii U as a good “system” since its a consumption device rather than crying out loud for specification. How many out there know the precise specs of iphone? But still majority owns one.

    Tell me anshel do you expect from a console / custom solution provider to shell out their IPs/S.w onto other platforms? Its a completely stupid notion that everyone keeps running after. There is no iphone without ios/ioffice or whatever they have. These embedded device has a selling point and that is not hardware (though it is a crucial element ) but not the defacto standard, its the s.w that sells, the experience that matter. Tell me if MS license Halo to PC or PS4 who’s gonna buy the Xbox? No one. Same goes for Sony. I don’t understand why people keep crying for nintendo to put their IPs to other consoles, why can;t be other way around? In reality it can’t be!

    What good will Nintendo get if they release a system that is on par or better than PS4? Even if they release it now ,no one gonna buy it! Why? Because if they are not able to deliver consistent content for Wii U, god knows what they’ll do with the next one. As far as third party, Nintendo consoles hasnt been about 3rd party titles which is a bad thing for sure. But there is no guarantee that releasing a power console will warrant stable third party support.

    Third party is only about sales/ market cap- even if they manage to release a powerful counterpart lower market cap will eventually result in the same fate.

    The point is , Wii U has great games first party and indie titles but unfortunately media seems to have turned nelson eye on the catalog. Every great game is gauged with the notion -” Is this enough?. Will it sell?” Which is downright stupid since every good title contribute to console sale. Ohh and I bet PS4 will be in a dire situation when it comes to exclusive titles since most of the games slated are targetting mid/fall 2015 release.

    Wii U has its own share of problems which may be not huge but lots of smaller ones. Until and unless Nintendo tackle them it won’t help. As for me, I don’t own any console since the price and culture here is not acceptable for gaming đŸ˜› But if I had to pick one right now it’ll be Wii U .

    • I think you’re getting a bit too defensive about Nintendo and the Wii U. I think you’re failing to realize that Nintendo failed to deliver an experience that gave gamers a reason to upgrade to the Wii U from their original Wiis as well as a reason to buy a Wii U instead of or in addition to a PS4 or Xbox One. Sure, you can argue all day that they’re not really the same console or the same target gamer market, and you’d be partially right. However, if you ask many Wii users today, they probably also have another console laying around. Why? Because the Wii and Wii U are not leading edge consoles, which is fine, if your gaming experience is so vastly unique and fun that it compensates for that. However, Nintendo really dropped the ball with the Wii U and didn’t convince any game developers to do anything with the platform and they (in my opinion) failed to market it properly to consumers as well. The Wii U has been doomed almost from its inception primarily because of the decisions Nintendo made and the fact that it can’t be considered a leading console along the PS4 and Xbox One in terms of making AAA quality titles and enabling comparable entertainment experiences outside of the core gameplay.

      -Anshel

      • No I am not. I don’t even own a Wii U or Wii or any other Nintendo made console. The last console I remember playing was Ps2 until today when I first laid my hands on friends Wii.

        Also I’d blame marketting more, than poor hardware choices. As per third party support goes, I have already expressed my discontent in the above post.

        The arrogance of media is excessive against Wii U. Had it been highlighted good enough it’d be a great seller coupled with timely first party release. Why do you think third party dropping the ball even when they are embracing 360/ps3? Its not because of specs but because of market share. Do you think Wii/3ds or even DS are comparable enough with their competition when it comes to specs?

        Other than that what you’d conclude from this review conclusion. $330 for one game? How arrogant/ill informed the author is. http://time.com/97022/mario-kart-8-review/

  • Kelemvor

    “The problem with this is that it overlooks Nintendo’s fundamental
    weakness that some of their competitors have overcome. They refuse to
    allow their vast library of characters and properties to be licensed out
    to platforms outside of Nintendo’s own hardware platforms.”

    In my opinion this is their biggest strength, not a fundamental weakness.

  • Kelemvor

    “The problem with this is that it overlooks Nintendo’s fundamental
    weakness that some of their competitors have overcome. They refuse to
    allow their vast library of characters and properties to be licensed out
    to platforms outside of Nintendo’s own hardware platforms.”

    In my opinion this is their biggest strength, not a fundamental weakness.

  • you guys need to come out with the original super Mario bros for the wii

  • you guys need to come out with the original super Mario bros for the wii