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Intel Responds to Pulling of Gamasutra Ads

As had originally been reported, Intel (NASDAQ:INTC) had only briefly addressed their decision to pull ads from Gamasutra due to customer feedback regarding the publication’s editorial. Many publications have decided to pile on to the sensationalism of GamerGate and decided to claim that Intel is a misogynist company and that the company did this out of sexism. Even though, as stated before, the company employs a female President of the company and the head of the company’s desktop PC division is also a woman. At Intel, men and women are effectively equals and the idea of sex and sexism is almost a non-issue. Intel is without a doubt one of the most progressive companies as a whole in the tech industry and is one of the greenest if not the greenest tech companies in the US.

The backlash from this move has been vigorous and mostly unfounded, but Intel’s management appears to have decided to address the matter directly through a press release that they just sent out stating,

“We take feedback from customers seriously. For the time being, Intel has decided not to continue with our current ad campaign on the gaming site Gamasutra. However, we recognize that our action inadvertently created a perception that we are somehow taking sides in an increasingly bitter debate in the gaming community. That was not our intent, and that is not the case. When it comes to our support of equality and women, we want to be very clear: Intel believes men and women should be treated the same. And, diversity is an integral part of our corporate strategy and vision with commitments to improve the diversity of our workforce. And while we respect the right of individuals to have their personal beliefs and values, Intel does not support any organization or movement that discriminates against women. We apologize and we are deeply sorry if we offended anyone.

Clearly, GamerGate has expanded far beyond its origins and now even the tech companies are getting roped into it. But as it appears, Intel believes that they also need to apologize to those that believe that Intel did this out of sexism or misogyny, which is patently false. Even so, in today’s corporate culture companies are big and prominent as Intel are forced to try to appease both sides.