AMD (NYSE:AMD) is feeling the heat following the launch of Nvidia’s (NASDAQ:NVDA) GeForce GTX 900 series cards, and after initiating a round of price cuts last month, the vendor is further reducing prices of its high-end video cards. AMD also started bundling Civilization: Beyond Earth as an incentive for buying its higher-end Radeon R9 295X2 and R9 290X over Nvidia’s offerings.
Launched earlier this year for $1500, the R9 295X2, which comes with an AIO coming solution, is now available for just $769 on Newegg. XFX’s variant of the card is retailing for $799 on Amazon. The card features 8GB of GDDR5, 1018 MHz boost clocks, 512-bit memory bus interface and DirectX 11.2 compatibility. While the initial pricing of the card made it accessible only to the enthusiast segment, the sub-$800 price tag should find much more buyers, considering that Nvidia’s GTX 980 is starting at $569.
There was a time when demand was so high that the R9 290X — a card highly sought-after by users looking to mine cryptocurrency — was sold out or available for as high as $799. Now, the R9 290X is selling for $319.
It looks like AMD is content with reducing prices until such time it launches products that can take on the likes of the GTX 980 and GTX 970. As to when that may occur is still an unknown at this stage, although rumors suggests that we may be seeing a video card featuring the Tonga XT silicon sometime next year.