Skoda announced the establishment for Skoda Taiwan, its direct dealership for the nation, and vowed to sell at least 50,000 cars a year within five years on Dec. 25.
The Formosa Motors, a former subsidiary company of the Formosa Plastics Group, became Taiwan’s first dealership for Skoda and introduced the Czech brand name to the nation in 2005. Formosa gave up the dealership in 2007 due to high expenses and poor sales in Taiwan. In 2009, the Taikoo Motors became the new dealership for Skoda in Taiwan up to today. Skoda Taiwan was scheduled to be launched in 2015.
“Our priority is to make the brand name a renowned one,” said Chris Lee (李御林), CEO for Skoda Taiwan.
Lee said that the average amount of the total sale for Skoda in Taiwan was about 2,000 to 2,500 a year. Introducing the brand name to the public, identifying the brand name’s position and making it easier for future owners to maintain their Skoda vehicles will become the priorities for the new team, he said.
Lee, the 44-year-old manager, joined the industry in 1998 and has been working as a high-ranking manager for Mazda, Jaguar, Opel and Audi. He said that Skoda sold approximately one million vehicles in its global market but the new goal will be 1.5 million vehicles a year and the goal was set to be accomplished by 2018.
“Skoda’s Czech headquarters decided to launch its own direct dealership in Taiwan because approximately 30% of Taiwan’s vehicles are imported and the number continues to grow,” Lee said.
Lee said that Skoda will introduce all its models to Taiwan’s market in the future, while Skoda Taiwan will also offer a service package of a four-year warranty, three free maintenance services within four years and free road side assistance for four years to all Skoda owners.