Google Taiwan (NASDAQ: GOOGL) launched a tutorial and training program – the Digital Mars Initiative – to help college graduates hook up with local companies and eventually get hired.
“Why ‘Digital Mars Initiative?’ The name ‘Mars’ came into the picture because these ‘Martians’ think differently with more innovative and new ideas and we are helping them to get into the digital marketing field,” said Stanley Chen (陳俊廷), Google Taiwan’s country director.
Chen made his remarks during a press conference at Google Taiwan’s headquarters on Feb. 5. During previous conversations with Google’s vendors, Chen said, he has often heard complaints that employers had hard time recruiting the right talents while college graduates had a hard time getting hired, because what they have learned on the campus may not be the advantage for them to be recruited.
“We decided to offer the chance to help, train and recruit these young men and help our friends in different industries find their right employees at the same time,” Chen said.
Chen said that the 60 companies in 13 industries participated in the program and offered up to 170 vacancies in marketing, gaming, e-commerce and mass communications, while the average monthly paycheck for these jobs would fall between US$967 and US$1,451. The “Digital Mars Initiative” is the largest talent recruiting project across the Asia-Pacific region, Chen said, and is aiming to help at least 2,000 Taiwanese college graduates by the end of this year.
Those who register online will receive free courses by Google, including digital marketing and keyword advertising – the Good Adwords. After they complete the courses, Google will also offer chances for them to be certified.
“Google is optimistic about the potential and competitive advantage of the Taiwanese workforce and will continue to strengthen local young people’s abilities through diverse and long-term talent cultivation projects,” said Google Taiwan Managing Director Chien Lee-feng (簡立峰).