Auto, VR World

Demand for Volvo’s Polestar Exceeds Customer Expectations in 2014

Volvo Polestar In Beautiful Winter Scenery

Due to recent popular customer demand, Volvo (STO: VOLV-B) has expanded its offering of the Volvo S60 and V60 Polestar to a renewed production of 750 cars in 2015 that expands to 13 countries around the world. This means that the positive response from customers, yielded a welcome increase in both production and overall interest for the high-performance versions of Volvo’s popular mid-size models.

After customer demand exceeded expectations in 2014, the Volvo S60 and V60 Polestar gets a renewed production of 750 cars in 2015 and expands to 13 countries around the world. This means, that even with a yield as low as this, the cars will be rather important for the brand overall, specially in those limited numbers making these a coveted piece of automotive world.

”We are delighted to see the positive response from customers all over the world on our very first production car. This marks another important milestone for Polestar,” said Christian Dahl, CEO of Polestar, in a statement.

Volvo Polestar In Beautiful Winter Scenery

Volvo’s Polestar versions of the V60 and S60 were sold to customers in eight different countries last year. The further expansion is set to come to the Middle East for 2015, a region showing strong interest for Polestar. The new countries to get the MY16 Volvo S60 and V60 Polestar include Bahrain, Kuwait, Lebanon, Oman, Qatar and the United Arab Emirates.

“The Volvo S60 and V60 Polestar are selling faster than we expected, and we have, as a result decided to expand into new markets. Polestar remains an integral performance brand partner and this is a clear sign of confidence in the potential of this partnership,” said Anders H. Gustavsson, Vice President Special Products at Volvo Car Group.

The Volvo S60 and V60 Polestar are designed to carry Polestar’s engineering philosophy to deliver an engaging, precise and confident driving experience in all weathers, on all roads and in all seasons. The well-known attention to perfection by the Sweden based car maker, all make sure for a positive impact on customers, the experience they have with these vehicles, but most importantly, on the overall appeal of the car brand entirely.

Volvo Polestar In Beautiful Winter Scenery

”I have just returned from racing in Australia where I spent a lot of time behind the wheel of my Volvo S60 Polestar. First thing when I got back to Sweden, I picked up my Volvo V60 Polestar and drove it 1200 kilometres from Polestar to my home in the north of Sweden. I have lived with it in the harsh and hot conditions of Australia, as well as the cold and snowy Sweden and it delivers a great driving experience as well as driver confidence wherever you go,” said Robert Dahlgren, Polestar racing and development driver.

Volvo Polestar In Beautiful Winter Scenery

Marking this successful Polestar model range is a photoshoot made in a beautiful scenery by one of the world’s most skilled automotive photographers. As Dejan Sokolovski brings us his view of the Volvo Polestar S60 and V60 in this gorgeous set of images, we can only imagine the thrills, excitement and fun one could have in this scenery, driving these Volvo’s around. Take a look at the media gallery below to find some further images from this photoshoot right there.