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Is New Turkish Airlines ‘Startup Class’ Ad Comic or Offensive?

Turkish Airlines debuts a new paint job on its Boeing 777-300ER to be used for IST-SFO flights.

Turkish Airlines (IST:THYAO), one of world’s fastest rising airlines and the only “Middle East” carrier in Star Alliance, released a new ad to celebrate inaugural flight from its home hub in Istanbul, Turkey to the homeport of all startups, San Francisco. You can view the ad here:

The question is the ad funny and comic, catches the california spirit or is just plain offensive for the people that spend countless hours creating the (digital) world we all live in now, and the airline uses the very same social channel that could be a joke in a video such as this one.

Turkish Airlines debuts a new paint job on its Boeing 777-300ER to be used for IST-SFO flights.

Turkish Airlines debuts a new paint job on its Boeing 777-300ER to be used for IST-SFO flights.

Turkish also painted one of its Boeing 777-300ER planes (it will use two on the route) with illustrated motives of both Istanbul and San Francisco. This was reminiscent of european SWISS airline, which painted its Airbus A340-300 with motives of San Francisco.

 

In order to celebrate its direct flight from Zurich to San Francisco, SWISS made a much better job than Turkish.

In order to celebrate its direct flight from Zurich to San Francisco, SWISS made a much better job than Turkish.

Unfortunately, neither the comic video nor the exterior paint won’t help the passengers which will spend approximately 14 hours flying in Business class or Economy, since the carrier decided to cancel its Premium Economy class, which was called Comfort Class. For readers in U.S., Turkish Airlines Comfort Class used the same seats as United, Delta or American use in their First Class. With the addition of great 12″ display for IFE (in-flight entertainment system), unlike the said american carriers.

  • Meg Ward

    This is a very poorly written article.

    “The question is the ad funny and comic, catches the california spirit or is just plain offensive…” What???

    “Unfortunately, neither the comic video nor the exterior paint won’t help the passengers…” Neither, nor, wont??

    Come on…

  • Kaan Kisacik

    Such a smart ad video but idiotic article.