The Casa Maserati is an exclusive retail store and lounge bar opened by the Italian car maker on the beautiful Piazza San Fedele in the heart of Milan. It offers a unique destination for purchasing Maserati Collection products and booking a test drive to learn all the driving secrets and discover the performance of the models in the Maserati range.
While you may think that buying books and booking a test drive is all you can do in the location, it is worth noting that this store will be made even more prestigious by the presence of all the cars in the Maserati range. The luxurious Quattroporte flagship, the Ghibli executive saloon, the sporty GranTurismo four-seat coupé and the GranCabrio convertible will alternate on display on the Casa Maserati forecourt. Thus booking a test drive in what many consider some of the most beautiful, hear warming and best sounding vehicles on the plant will be even more enjoyable as well.
The official inauguration ceremony for Casa Maserati will be held on Tuesday 14 July, during an exclusive invitation-only cocktail event. The elegant store, open from 10am to 10pm seven days a week, will immediately become a key location for the most glamorous events in the Milan Fashion District, and will remain in operation until the end of January 2016.
This concept store in the heart of Milan has enabled Maserati to reinforce its relationships with its corporate partners – Ermenegildo Zegna, Bulgari, La Martina and Dr. Vranjes. The store will also feature a number of other outstanding Italian brands – Poltrona Frau, Venini, Frigerio, Unopiù, Caffitaly and Montante. Major associations have also been established with the partners who work with Maserati on a permanent basis during the seasonal Winter and Summer Tour events – Gruppo De Angelis Costruzioni, Cantine Ferrari, Samsung, Pirelli, Courmayeur Montblanc and Cortina Turismo – who, together with new additions – Excelsior Hotel Gallia and Elite Model Management, help to enrich Casa Maserati’s scope and lifestyle offering.
Maserati’s presence in the heart of Milan, a city particularly in tune with the brand since it shares the same pure Italian style values, coincides with Expo 2015 bringing together design, fashion, living and automotive culture.