In the United States market, the Mercedes-Benz USA has reported increased July 2015 sales overall. Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. With United States being the most important market for big luxury car brands like Mercedes it is no wonder that increased monthly sales provide a healthy boost for the company overall. For Mercedes-Benz, the reported record July sales for the brand stand at 27,526, increasing 1.2% from the 27,192 vehicles sold during the same month last year.
“We are seeing strong momentum in the marketplace as we move through the third quarter,” said Stephen Cannon, president and CEO of MBUSA. “This will increase as our SUV product offensive continues with the GLE and GLE Coupe, and the all new GLC later this year.”
July sales for the Mercedes-Benz brand were led by the C-, E- and M-Class model lines. The C-Class took the top spot with 6,384 units, up 12.0% from the same month last year. The E-Class followed with July sales of 4,893, while the M-Class rounded out the top three at 3,851.
Mercedes-AMG high-performance models posted a 7.3% monthly sales increase to 931 units in July, while year-to-date sales climbed 7.6% to 6,979. Sales of Mercedes-Benz BlueTEC diesel models hit 571 for the month and 8,065 year-to-date.
Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models delivered July sales of 9,669, up 6.1% from the same month in 2014, with a year-to-date total of 68,543. The introduction of some new models, alongside with the increase in overall market and car demand in United States will certainly provide a nice boost for sales prices for the company on a year to year basis as well.