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Instagram Announces Account Switching Feature

Instagram v7.15: User Account Switching

There’s no doubt that Instagram is one of most popular social networks. More importantly, it is considered to be one of key marketing platforms out there. The amount of marketing / community management / social media marketing jobs that lists ‘handling Instagram profiles’ is all but mandatory for 2015/2016. Yet, the application didn’t change since its inception (and acqusition by Facebook); one application install equals one Instagram account.

Instagram always defended this policy as their way to deal with the ‘gray area of the Internet’ such as double accounts, advertisements, information collection etc. In turn, this enabled rise of software such as ListaPost and Schedugram. Both apps eased the life of not just professionals but also people who wanted to have multiple Instagram accounts – such as an account for your pet.

Starting with the latest Instagram app (v7.15) the company officially supports multiple user accounts on all two major platforms (Android, iOS). While you might still want to continue using apps such as ListaPost and Schedugram it is encouraging to see that managing an Instagram account for yourself and your blog should not be a tedious task anymore.

How to add another account? Very simple:

“Go to your profile settings to add an additional account. From there, tap your username at the top of your profile to switch between accounts. Once you have multiple accounts added, you’ll see your profile photo appear in places throughout the app so you can always tell which one you’re using at the moment.”