Auto, News, Virtual Reality (VR)

Kia uses VR to market their new Stinger sports sedan

Kia Motors Launches 4D Virtual Test Drives for the All-New Stinger Sports Sedan (PRNewsfoto/Kia Motors America)

Kia Motors America has incorporated a virtual reality experience into its marketing efforts for their new Kia Stinger sports car. Visitors to the North American International Auto Show (NAIAS) in Detroit, which runs from January 13-28, will be among the first to experience what the company is referring to as a “four-dimension virtual reality test drive” of the new vehicle.

The company says the 360-degree test drive experience immerses drivers in real-world environments, while also adding haptic feedback.

The result is that one can “feel the speed, agility, responsiveness and handling” of the vehicle, while virtually driving in California’s Big Sur, through the South of France, and on England’s Cadwell Park racetrack.

“Every twist and turn, every rush of acceleration and every braking run is experienced as if you, the driver, are in command,” explained Saad Chehab, vice president, marketing communications, at Kia Motors America.

Marketing what Kia says is the highest-performance production model Kia has ever created, the VR experience will also include some educational content — with narration explaining the vehicle’s development history, design, performance, and other features.

“The 4D Stinger Experience takes virtual reality way beyond the visual to connect with consumers and enthusiasts at the visceral level,” Chehab explained.

Those not attending the NAIAS can engage in virtual test drives via Kia’s website and through the Jaunt app.