Business, Enterprise, Hardware, Opinion

OPINION: Is the Game Up for RIM?


Editor’s Note: Starting today, we’re introducing opinionated articles from Simon Drew, an executive from Suppose Limited, a mobile company out of UK. Simon will be posting opinionated views and analysis about the mobile industry. What went wrong?The popularity of BlackBerry-branded handsets has been waning for a number of years now, and with RIM’s top two executives stepping down recently after poor sales, it’s left us wondering just how long the company can go on for. BlackBerry handsets were initially marketed almost solely for business and corporate use, but the popularity of the BlackBerry Messenger app spread ? particularly among younger audiences ? and the brand