Augmented Reality (AR), Breaking, Business, Gaming, News, Software Programs, Virtual Reality (VR), VR World

Advrty Designing Non-intrusive Advertising and Product Placement Platform

Advrty, a Swedish-based pioneer of disruptive advertising wants to offer a new avenue of monetization for virtual reality developers, which doesn’t involve full Field-of-View pop-up ads, according to Venturebeat.com. Instead, it’s a software overlay, advertising platform aimed toward designing and incorporating non-intrusive product placement. It’s still in beta. “Initially, think billboards, posters and product placements using images or video,” said CEO and co-founder Niklas Bakos. He also added that the most important thing is not to break immersion. Bakos said that their technology will be able to track where users are looking and what they’re interacting with. It is true that VR is bringing a

Read More...

Augmented Reality (AR), Breaking, Business, News, Smart Home, Smartphones, VR World

“IKEA Place” AR App Now Shows How Your KIVIK looks in the Daylight

Swedish-based furniture manufacturer IKEA is known for not just designing and manufacturing assemble-it-yourself furniture, but for being the pioneer of its kind by letting technology inform its business. According to Wired.com, there is a new app called Ikea Place that’s not just bringing Swedish shelves and tables to life in your living room, but also lets you put your sofa on the street if you feel like doing it. Previously, IKEA already had released a Catalog app with a similar 3D visualization tool, but the user interface was tiny and it required the physical paper catalog for it to work properly. “IKEA Place makes it

Read More...

Biotech, Breaking, Education, News, Virtual Reality (VR)

Is Virtual Reality A Path To Real-Life Health Treatments?

A key pillar of psychiatric treatment is guided imagery. Guided imagery is the practice of, with guidance, stimulating the senses and inducing mental images for the sake of health therapy or relaxation. You often see things like this in the movies – a person visits a psychologist, is told to lay on a couch, close his or her eyes, breathe and think of something peaceful. That’s a very simplified version of what guided imagery is. Guided imagery, it turns out, doesn’t need to be done with the imagination alone. In fact, with sufficiently-advanced technologies, guided imagery can be done in a way that’s much more

Read More...

Breaking, Business, Companies, Fintech, News, startups

Salesforce.com Invests in AI Employers

The venture wing of Salesforce.com Inc., is launching a USD $50 million fund to invest in start-ups creating or deploying Artificial Intelligence, the cloud computing firm disclosed today to Reuters. Salesforce, whose software helps businesses sell, market and track customer activity (Customer Relationship Management), has been increasing its use of AI since launching its ‘Einstein’ technology a year ago, which uses automation and data-driven features. Their CEO Marc Benioff explained that ability to consult with Einstein has made him a better CEO. “I have the ability to talk to Einstein and ask Einstein everything from product areas that I should be focusing on, geographies that

Read More...

Augmented Reality (AR), Back to School, Breaking, Education, Hardware, News, Virtual Reality (VR)

Virtual Reality Creeps Into Virginia Commonwealth University

Virginia Commonwealth University, or VCU for short, is the latest educational facility to install a Virtual Reality lab on their premises. This lab is known as the MHRG VR Lab (Modern Heuristics Research Group Virtual Reality Lab), and on Friday they opened their doors for the first tour of the lab by students and other university personnel. In addition to the expected implementations of VR and AR setups at the university, the new lab offered access to a device offering advanced 3-D touch and haptic feedback. Devices like this go far beyond the basic haptics offered by current VR gaming controllers, allowing users more complete

Read More...

Breaking, Hardware, News, Virtual Reality (VR), VR World, Wearables, Wearables

19th Century “VR headset” Expected to be Auctioned for More than $2500

A “virtual reality” headset hand-crafted by Sir David Brewster, a Victorian instrument-maker from Dundee, Scotland – is to be offered for sale at an auction next week, according to The Times. The Brewster stereoscope gave the illusion of depth using the same optical technology as VR headsets. The device, made of walnut and satinwood, held two images side by side which, when observed through lenticular lenses, converged into a single three-dimensional image. It was developed by Sir David Brewster, a Scottish physicist, mathematician, astronomer, inventor, writer, historian of science and university principal. Most noted for his contributions to the field of optics, he studied the

Read More...

Augmented Reality (AR), Breaking, Business, Hardware, News, startups, Virtual Reality (VR)

Can Mystical Magic Leap Lure Singapore’s Temasek into its Net?

Magic Leap Inc., a Florida-based startup that’s raised more than $1.3 billion to build a wearable computing device, is trying to raise even more cash as it readies a long-awaited debut product. According to Bloomberg, one of the organizations that are most interested in investing is no other than Temasek Holdings Pte. Ltd., investment arm of Singapore’s government. As stated, they are thinking of taking part in a new financing round of more than $500 million, bringing Magic Leap valuation close to $6 billion. Magic Leap is a US startup that is working on a head-mounted virtual retinal display which superimposes computer-generated imagery over real world objects. Revolutionary approach calls

Read More...

Apple, Augmented Reality (AR), Breaking, Business, Event, Google, Hardware, iOS, Mobile, News, Smartphones

Apple iPhone 8, 8 Plus and iPhone X will Boost AR Market

iPhone X

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. announced a series of devices, including the new smartwatch “Watch Series 3”, iPhone 8 and 8 Plus (realistically, these are iPhone 7S and 7S Plus) refreshments, and the king of the event – a $1000 iPhone X (pronounced ten), with X marking 10th anniversary since iPhone 2G came to market. All three phones are powered by a powerful A11 Bionic SoC processor, bringing a set of next-generation features to all three phones, with Augmented Reality and FaceID perhaps being the most impressive ones. Augmented Reality, in that way, superimposes digital

Read More...

Breaking, Entertainment, Event, Gaming, News, , startups

What Are Virtual Reality Casinos Really Like?

Oculus Virtual Reality DK2

In recent years, virtual reality has been thrown into the limelight as an evolved technology that offers a very realistic experience for its users. VR has been embraced by developers within the gambling industry to help create a new generation of VR casinos for online gamblers to visit. Casinos currently utilizing the amazing VR technology include Slots Million and Casino VR. But is VR really a good thing? Offering VR is all well and good but to actually grab the opportunity with both own hands and maximize its potential is another thing. Can online casinos offer a futuristic product or is it all an aesthetic

Read More...

Breaking, Business, Education, Entertainment, Event, News, Samsung, startups, Virtual Reality (VR), Wearables

Virtual Winery: Meet the VR Tours Cuvee

GearVR Wine

Virtual Reality had, until recently largely been in the gaming and gambling consumer segment, followed by proliferation of 360 degree videos. Today, we can see many positive externalities happening in different spheres. We read how VR is seen as beneficial to health sector, banking industries, tourism, science, schools etc. It is a definite fact that this technology is moving to the mainstream. The likes of Audi, Coca-Cola and even The New York Times are all using VR for visual marketing, but what about matching Virtual Reality and the reality itself? Just as GoPro and YouTube achieved a symbiotic relationship, propelling both companies to the new

Read More...

Blockchain, Breaking, Business, Fintech, Microsoft, News, Technology Security, VR World

Big Business Moves into Blockchain: Acord, EY, Microsoft, Maersk

ACORD Solutions Group, accounting giant EY, technology giant Microsoft and the Maersk, the world’s largest shipping company have combined to launch the world’s first marine insurance blockchain platform. EY said that the distributed ledger will be used to capture information about shipments, risk and liability, and to help firms comply with insurance regulations. It will also ensure transparency across an interconnected network of clients, brokers, insurers and other third parties. “The reason we chose marine (insurance) as the starting point for this sort of market is mainly because of its complete inefficiency,” Shaun Crawford, global insurance leader at EY, told for CNBC. He added that

Read More...

Blockchain, Breaking, Business, Cryptocurrency, Education, Fintech, News, Technology Security

Why is Cryptocurrency under Scrutiny? Hawala Explained

Bitcoin

After the People’s Bank of China (PBoC) imposed a temporary rule that initial coin offerings (ICO) are illegal and that startups must refund all ICO investments to contributors, The Central Bank of Russia also said that it “monitors” the cryptocurrency market and is continuing to develop a regulatory framework for cryptocurrencies. There is a question though – what are central banks over the world exactly scared of? Russia’s central bank is against allowing cryptocurrencies or any related financial instruments within the Russian Federation. In that way, they reiterated statement from January 2014 which explicitly compared bitcoin to a “money surrogate”, rendering it illegal in the

Read More...

3D, Audio/Video, Breaking, Business, Entertainment, Event, Exclusive, Gaming, Graphics, Hardware, HTC, Microsoft, News, Oculus, Operating Systems, Software Programs, Virtual Reality (VR), VR World, Windows

Microsoft Prepares VR Partnerships for Windows 10 Holographic Edition

Last winter Microsoft announced that the company started working together with its PC hardware partners to develop headsets that support a mixed mode, between virtual and augmented reality. These headsets run a new version of Microsoft’s software called Windows Mixed Reality, a version of Windows that natively supports both augmented (AR) and virtual reality (VR) experiences. At the Internationale Funkausstellung Berlin, or IFA, the biggest annual consumer electronics trade fair in Europe which started last week, this software giant took the center stage. They said that they will include their “Windows Mixed Reality” in the upcoming Windows 10 Fall Creators Update (available from Oct 17).

Read More...

Asia Pacific (APAC), Breaking, Business, Global Politics, News, startups, Technology Security

Cryptocurrencies and ICO Under Increasing Scrutiny While Stars Move In

Just a day after China raised the  ban for  ICOs all together,  Hong Kong – the country that is a special administrative region of China – has voiced concern at the growth of ICO fundraising. “Those involved in an ICO need to be aware that some ICO structures may be subject to Hong Kong securities laws,” said Julia Leung of Hong Kong’s Securities and Futures Commission (SFC) . She also clarified that the regulations don’t simply apply to Hong Kong-based companies holding ICOs, but any entity worldwide that sells tokens to individuals based in Hong Kong. Just for a reminder, this week China’s central bank,  issued a statement criticizing ICOs

Read More...

Augmented Reality (AR), Breaking, Business, Entertainment, Event, News, Virtual Reality (VR)

Producer: VR is Not Competition for Cinema, It’s a New Dimension

Amal, 39, shimmered on the Venetian red carpet wearing a flowing purple frock while George, 56, looked dapper in a suit. The Clooney clan were earlier spotted taking a romantic boat trip on Venice’s iconic waterways and they also dined with Matt Damon and his wife Luciana Barroso during their Italian jaunt. Their stay in the picturesque Italian city for its annual film festival, just three months after Amal gave birth to twins. And while this sounds like another boring star report not usual for VR World – it actually isn’t so. It seems that VR industry is coming to their lives and, no ladies,

Read More...

Analysis, Breaking, Entertainment, Exclusive, Gaming, Guides, Hardware, startups

Top 10 YouTube Channels for Hardware

Today, we are introducing a new section with our top picks for hardware-focused YouTube channels. These will generally lean toward PC gaming, but the ways that they approach PC gaming and hardware will differs depending on the channel. We’re hoping to provide enough variety and quality content to get you started on tech YouTubers. Before we jump right into the list, let’s take a moment to discuss how everyone got here. As this article is an ambitious, multi-act tale, we’d probably call this “The Exposition”. How did the channels made it to this list, and what we will be looking for in our upcoming lists?

Read More...

Biotech, Breaking, Business, Education, Gaming, News, Oculus, Samsung, startups, Technology Security, Virtual Reality (VR), VR World

Can Sea Hero Quest VR Succeed in Fighting Mental Diseases?

Nowadays it’s perfectly normal to have a laptop on your desk, a tablet in your bag and a smart phone in your pocket. When you’re in the mood to play a game, you can – all you have to do is open the select app and start playing. Why wouldn’t we let this opportunities into our lives, not just for fun – but for solving health issues? Video games have been known to have a wide variety of effects on the mind of people. It hasn’t been long since Virtual Reality became a vital part of gaming industry as such. During the years of researching, studies had

Read More...

Audio/Video, Breaking, Business, Entertainment, Gaming, Graphics, News, startups, Virtual Reality (VR)

SLIVER.TV Raises $9.8 Million to Transport eSports into VR

There’s no shortage of funding for new and exciting companies which are focusing on providing a new experience for the consumers. One such examples is the “mainstreamization” of eSports, with tournaments receiving as much visitors as many mainstream sport events. That’s not all, as eSport streamers drove YouTube and Twitch to new heights in terms of videos being generated and followed. Building on its launch in 2016, SLIVER.tv signed numerous partnerships to bring their technology into eSports. The company signed agreements and started streaming numerous events, bringing brands such as DreamHack, ESL One and Intel Extreme Masters. Their focus on Counter-Strike: Global Offensive (CS:GO) and

Read More...

Breaking, Hardware, Networking Reviews, News, Smart Home

Linksys Kills Lag by Launching Killer Wireless Router for Gaming, VR

The quest for seamless wireless experience still represents a challenge for the network industry. Regardless of are we talking about smartphones, eSports, conventional multiplayer games or even VR, any network-induced lag breaks the user experience. In order to address the issue Linksys teamed with Rivet Networks to develop a Killer-powered wireless router, named WRT32X. If the name WRT sounds familiar, it’s no secret that this product shares the name with WRT54 series, one of most successful networking products of all times, still being sold today, 15 years after its introduction – thanks to Linksys making a decision to endorse support OpenWRT for the fans of

Read More...

Breaking, Hardware, HTC, News, Oculus, Virtual Reality (VR), Wearables

HTC Responds to Oculus, Slashes Vive Price by 25% to $599

Just as Oculus and their “time limited” summer discount for Oculus Rift + Touch at mere $399 turned into a full time pricing, HTC could not sleep in peace after seeing the tide shifting in favor of its rival, owned by Faceb00k. HTC could not afford to continue selling Vive VR headset for $799 at the time when $458.99 gets you a roomscale Oculus Rift + Touch + Sensor. Ever since its debut, HTC received many accolades and support in the gaming industry. Keeping the open approach to content and not going for exclusives proved to be a winning bet for the company which got

Read More...