American Vogue has partnered with Apple to create an augmented reality-powered iPhone feature, available exclusively on the newly launched iPhone X on December 1. “The Vogue Effect” iMessage extension uses the front-facing camera’s Face ID to create a multi-dimensional filter like those on Snapchat and Instagram. iPhone X users need to download Vogue’s app in order to access the filters, but it can be applied directly via iMessage once installed. Arlie Sisson, vice president of emerging products at Condé Nast said: “This is experimentation, leveraging technology and pushing our creativity in new ways.It’s unexpected, but it makes sense because [leading] is what we do best.” Vogue
Tim Cook: Augmented Reality Will Change Everything
Apple CEO Tim Cook just added himself to the list of Silicon Valley technologists who believe in the transformative power of augmented reality, saying it’s going to “change everything.” “There are already over 1,000 apps with powerful AR features in our App Store today, with developers creating amazing new experiences in virtually every category of apps aimed at consumers, students and business users alike. I see things that consumers will love on the gaming side and the entertainment side. I see business-related AR apps as well. They’re going to be great for productivity and between small and large business.” “In terms of monetization of AR/VR, we focus first and
Amazon willing to team up with Apple and Google
Amazon.com Inc. is willing to team up with competitors Apple Inc. and Alphabet Inc.’s Google if it would help improve customers’ experience with its Alexa voice-activated virtual assistant, an executive working on the platform said. The online retailer, which is already working with Microsoft Corp. on productivity features for Alexa such as calendar interactions, will put the user first in pursuit of any other partnerships, said Toni Reid, Amazon’s vice president of Alexa and Echo devices, who has been on the team since 2014. Just a few weeks ago, Apple was hiring brand new software engineers in Cambridge to help improve its Siri service. Sensing
Apple ARKit Shaking up Things for the Brands
Let’s face it: every time Apple introduces a new iPhone to the world – everybody knows! Apple has been exploring virtual reality and augmented reality technologies for more than 10 years based on patent filings, but with virtual and augmented reality exploding in popularity with the launch of their ARKit, Apple’s dabbling may be growing more serious and could lead to an actual product in the not-too-distant future. Its most recent releases, the iPhone 8 and iPhone X, have many people talking about the future of augmented reality and the way it will change the world. We’re not just talking about consumers here. All of the brands,
Let’s go to the Theatre – AR Version
Google Glass managed to make AR and it seemed inaccessible with limited applications and maximum privacy concerns. Now, simple AR apps like Pokemon Go and Snapchat have brought down consumer walls and made us see the fun side of the technology. Now that ARKit has launched on iOS 11 and Apple has effectively created a huge platform for AR on the iPhone overnight we can only see it expanding in terms of depth and breadth. Just to remember, ARKit is an augmented reality framework Apple introduced at WWDC ’17 that is compatible with iOS 11 iPhones and iPads. ARKit lets developers place digital objects in the real world by blending the
Digital marketing will grow to more than $162 billion
According to an International Data Corporation report, the digital reality market will grow from $5.2 billion last year to more than $162 billion in 2020. Corporate CEOs in any field would be hard-pressed to find a multibillion-dollar industry with an anticipated compound annual growth rate (CAGR) of 181.3% over the 2015–2020 forecast period in any sector other than digital reality. Also, established by HTC earlier this year, the Virtual Reality Venture Capital Alliance, or VRVCA, is an organisation comprising of VR-invested firms and companies who believe VR is the next big medium. With HTC at the forefront, the VRVCA has set aside US$12 billion to grow VR, with investments
Apple iPhone 8, 8 Plus and iPhone X will Boost AR Market
At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. announced a series of devices, including the new smartwatch “Watch Series 3”, iPhone 8 and 8 Plus (realistically, these are iPhone 7S and 7S Plus) refreshments, and the king of the event – a $1000 iPhone X (pronounced ten), with X marking 10th anniversary since iPhone 2G came to market. All three phones are powered by a powerful A11 Bionic SoC processor, bringing a set of next-generation features to all three phones, with Augmented Reality and FaceID perhaps being the most impressive ones. Augmented Reality, in that way, superimposes digital
Mira Launches Prism AR Headset for Apple, Can it Break into Mainstream?
The race to be the key Augmented Reality company is on. While some companies are promising the world, some are working in secret to address as much population as possible, and make the experience interactive and appealing to the masses. Mira, an AR startup from Los Angeles completed its seed round and announced pre-orders for its Prism AR headset for palatable $99. What could make the difference for the Prism AR headset is its software platform: unlike numerous Android-powered devices, Mira is focusing solely on Apple iOS devices, and interactive element between persons wearing Prism AR headset and users that can see the AR content through
In today’s roundup, we look at the most interesting news around the world. AMD’s Financial Analyst Day PDFs Available for Download http://ir.amd.com/phoenix.zhtml?c=74093&p=irol-analystday AMD’s Financial Analyst Day was marked with the stock shooting for the stars one day, and then crashing down the other, as investors didn’t got the expected Intel announcement. Intel is currently operating in dangerous territory with a month-to-month agreement with NVIDIA, after the original contract expired on March 31st, 2017. Intel has to sign either with AMD or NVIDIA, or face the (legal) music again. But forgetting about the legal wranglings, if you’re an enthusiast or want to see what AMD is cooking for
Top 10 Articles
In today’s edition of Top 10, we take a stroll the virtual information lane during May Day and see what’s interesting around the globe. Flying Cars, Electric Trucks and Human Face in VR. How Kuku Robots Create The New Tesla Model 3… http://www.nextpowerup.com/news/35523/leaked-images-reveal-tesla-model-3-production-robots/ “Tesla has received a large shipment of production robots that’ll play a major role in the assembly of its Model 3 electric vehicle. Leaked images from Tesla’s Fremont factory revealed the hundreds of Kuku robots the company has recently received and is now installing.” …who is getting ready to unveil the Electric Semi Truck? Yes, Tesla https://electrek.co/2017/04/28/tesla-semi-elon-musk-teaser-image-all-electric-truck/ “The CEO also confirmed that
Top 10 Stories to Read on April 20th
Starting today, on April 20th we’re launching a new daily section covering the latest news from the world of technology. Every day we’ll try to bring Top 10 stories for you to read and eny. We hope you’ll enjoy them. Hold on, memory will be cheaper (soon?) http://www.digitimes.com/news/a20170418PD203.html “Major NAND flash suppliers including Samsung Electronics, Micron Technology and Toshiba have rolled out 64-layer 3D NAND flash products, said the sources. SK Hynix has even introduced what the company claims is the industry’s first 72-layer 3D NAND flash chips.” Microsoft explains why the company opted against combining Polaris GPU with RYZEN CPU architecture http://www.eurogamer.net/articles/digitalfoundry-2017-the-scorpio-engine-in-depth “There are
Two New X86 CPU Vendors coming to Market in 2018, 2020
One of everlasting legacies from former President of The United States (POTUS) Mr. Barrack Obama will be the creation of Chinese semiconductor industry. Following the ban on completion of Tianhe-2 supercomputer in 2014, Chinese government did not double down, but decided to put semiconductor industry as one of top 3 national priorities, and started to infuse over a quarter of trillion U.S. dollars, i.e. 2 trillion RMB (Yuan) into the domestic semiconductor industry, creating not a train, but a “Hyperloop Express” that is changing the semiconductor industry landscape. First, we’re starting to see the power of homegrown computers with ShenWei 260-core CPU processors powering the
Apple Macs and Virtual Reality could have a Happy Ending
It’s the gaming revolution that had everyone talking in 2016, but are we really moving towards a virtual reality (VR) world? Well, according to research from Deloitte, VR is now a “billion dollar niche“. Reviewing the state of the market and making predictions on its potential progress back in 2016, the accounting and professional services firm calculated that hardware sales of $700 million would be bolstered by $300 million in content sales. As impressive as this and similar assessments have been, VR isn’t quite the full package. As is often the case, Apple users have been forced to watch from the outside in recent months.
Will “Windows as a Service” Model be successful for Microsoft?
Ever since Microsoft came out with the Windows 10, Redmond has been positioning this Operating System (OS) as the final direct release, with all the future versions being built off this foundation. Microsoft is trying to capture back market share which PCs have lost to mobile computing. Microsoft allowed for program compatibility and ecosystem support blunders with Windows 7 Mobile, Windows 8 Mobile, Windows 8 x86, and Windows 8 ARM (RT). The company let its Windows ecosystem to become fragmented, removed backwards compatibility, and many of its consumer developers moved away from Microsoft to focus on iOS and Android OS created by Apple and Google
Five Days Later: A Hard Look at New Apple Macs
Apple’s event took place on Thursday, October 27th, 2016. We were on the live stream to see the first new hardware presented and were left wondering is the spirit of Apple, company which sparked a lot of emotions from the second return of Steve Jobs to his untimely departure. The new MacBook Pro, available in Silver and Space Gray configurations, refreshed for the first time since May 2015. It’s available with either a 13- or 15-inch display featuring a touch bar, simply called Touch Bar, replacing the row of function keys. The Touch Bar was initially evidenced by a set of product photos leaked by Apple itself ahead
Microsoft Pulls an Apple with the New Surface Products
At the annual Surface event, this time dubbed as the Windows 10 event, Microsoft showed us its new, really good looking and innovative devices, as well as software tidbits that we are really happy to see. The company showcased Windows 10 Creators Update, a new update that is expected to become available in April 2017. Windows 10 Creator’s Edition features Paint 3D, better gaming (including 4K and in-game broadcasting) features, a new photo and video sharing feature, as well as Augmented Reality (HoloLens) and Virtual Reality (Windows VR) updates. This is the update that was formerly known as “Redstone 2”, with Insiders Preview to follow later this
Intel to Buy Imagination Technologies or AMD’s RTG?
This week started with a milestone announcement of Japanese SoftBank moving in to acquire ARM Holdings for a record $32 billion. Many analysts lamented that the takeover was a result of Brexit, even though everyone in their right minds should know that negotiations of this magnitude take years and typically are made in complete silence for 6-18 months (due dilligence and all that jazz). However, this might not be the only acquisition in the modest pool of British semiconductor players. As we reported on multiple occasions, Intel is reorganizing, i.e. restructuring the company. As a part of that reorganization, the company performed no less than three rounds
Did Seebright Just Launch Google Cardboard for AR?
Augmented Reality, also called Mixed Reality (MR, MxR) is set to represent a very large part of our lives. Even today, if you own a car with a heads-up display (HUD), you are a user of Augmented Reality. Still, the development of AR applications is extremely difficult due to high barrier of entry. Unlike the VR, where you can purchase an Open Source VR Hacker 1.4 headset (OSVR) for just $299.99 – AR headsets can set you back for thousands of dollars. Case in point is Microsoft’s HoloLens, where a development kit will set you back for $3000. Osterhaut Design Group sells their R-7 glasses for $2799.99. Thus,
Did Microsoft Fix its Biggest Mistake?
Microsoft is ending its ‘free Windows 10’ upgrade program. Ever since the company announced the availability of Windows 10 and a free upgrade for the older versions, the company was adamant it will only offer free upgrade program ‘for a limited amount of time’. That free upgrade program ends on July 29th, 2016. While there is a loophole that can keep your systems running on Windows 7, 8 and 8.1 and still get the Windows 10 upgrade, discovered thanks to ZDNet: “When you upgrade from Windows 7 or Windows 8.1, the Windows 10 setup program checks your current activation status and reports the result to the activation
Apple Music Can ‘Steal’, Delete Your Music
The pure nature of the cloud computing is that you are giving away your control over the content in order to enjoy convenience, and have access to the service for as long as you’re connected to the Internet. Apparently, Apple’s Music service decided to take that to the next level and start to actively match your music to the online catalog, and delete local copies. According to James Pinkstone from Vellum Atlanta, that’s exactly what happened to 122 gigabytes of his music collection: “What Amber explained was exactly what I’d feared: through the Apple Music subscription, which I had, Apple now deletes files from its users’ computers. When