2018, Android, Apple, Augmented Reality (AR), Consumer Electronics Show (CES), Google, Hardware, Internet of Things (IoT), Mobile, News, Samsung, Smartphones

CES: uSens strives to bring augmented reality to billions of users

HCI systems manufacturer uSens, Inc. announced the availability of uSensAr, a smartphone augmented reality engine, this week at CES 2018 in Las Vegas. uSensAR is designed to run optimally on lower-end Android hardware, including systems with lower-resolution cameras and comparatively underpowered CPUs. “ARcore currently only serves about 30 million Android phones, which is just five percent of the entire Android smartphone ecosystem,” said Dr. Yue Fei, uSens CTO and co-founder. The company indicated their platform could expand the reach of AR technologies to an estimated two billion smartphones. “With the release of uSensAR, we are allowing developers, smartphone manufacturers, and content creators to build those

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2018, Apple, Augmented Reality (AR), Consumer Electronics Show (CES), Mobile, News, Wearables, Wearables

CES: Lumus provides sneak peak of its AR pipeline

Lumus, a developer of transparent displays for augmented reality hardware is showcasing its latest technological innovations this week, at CES 2018. The company is demoing both its new Vision optical engine — a solution in the AR visor space — and is also providing a sneak-peak of technologies that will be used to empower a glasses-style AR device. The Vision engine boasts a top-down, 40 degree field of view at 1080 pixel resolution in full colour and daylight viewability, displayed via transparent lenses that do not distort the user’s view of their natural environment. “From ongoing discussions with tier one companies and major ODMs working

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Apple, CPU, Hardware, News, OSx, Virtual Reality (VR)

Most powerful Mac ever could cost you over $13,000

Those in the market for a very expensive, last-minute Christmas gift may be in luck — on December 14, Apple made its new iMac Pro available for purchase. Lauded as the most powerful Mac in the company’s history, the workstation-class iMac Pro features Xeon multi-core processors, a 27” 5K Retina display, and heaps of additional features. That this new machine is being released at the same time as a significant upgrade to Final Cut Pro X is not coincidental. This is decidedly not a computer intended for consumer audiences — it is, rather, a powerful workstation intended to provide the raw computing power needed for

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Apple, Augmented Reality (AR), News, Software Programs, Virtual Reality (VR), VR World

Apple adds VR features to Final Cut Pro

Apple this week announced a significant upgrade to its pro video editing app, Final Cut Pro X. Released contemporaneously with the new, high-performance iMac Pro, the application introduces a variety of new features, including 360-degree VR video editing and support for full-resolution 8K video. Also upgraded are Apple’s Motion and Compression applications. Motion is Apple’s companion app that is used for creating and editing motion graphics, titling, and composting, while Compressor is intended for video and media compression. Among the new VR-specific features in Final cut Pro X are 360-degree 2D or 3D titles; VR-specific blurs, glows and other effects; controls to assist in editing

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Apple, Augmented Reality (AR), Mobile, News, Smartphones, Tablets

“High-touch” fashion industry sees advent of AR technologies

The traditionally “high-touch” fashion industry is among the latest to embrace augmented reality, with the advent of Code and Craft’s new AR Product Catalog tool. The mobile app, which utilizes Apple’s ARKit technology, allows fashion vendors to showcase their collections in an augmented reality environment. The company says the technology allows them to replace the traditionally expensive sample interaction process with a “life-like 3D online showroom experience.” Women’s apparel brand Maggy London International is the first to pilot the new technology. Notably, the AR experience of the product catalog is also integrated into their ERP system, which allows viewers to access key product information such

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Apple, Artificial Intelligence, Augmented Reality (AR), Business, Companies, , Fintech, Google, Intel, Microsoft, News, Nvidia, Virtual Reality (VR)

Investors Guide: Investing in AI and AR Stocks is the New Gold

The year is coming to an end and if you were thinking about investing in tech companies – now may be the right time. The bullish market still lasts (eighth years in a row now), and this year was pretty good for investors despite the threats of a nuclear or potential trade war and/or crypto currencies rising . Through the end of November, the S&P 500 Index gained 21%. The Dow Jones Industrial Average was up 25%, and the Nasdaq Composite surged 27%. Big technology companies in the Nasdaq 100 Index, tracked by the popular QQQ ETF, have jumped 32% since January. Take AR for

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Apple, Augmented Reality (AR), Auto, Companies, News

You can now customize your new BMW i with ARKit

BMW is first brand to offer a configurator through Apple’s Augmented Reality app using ARKit with iOS 11. The BMW i Visualizer app allows you in that way, to select and customize a life-sized version of the BMW i3, i3s, or i8 car while in any location. Now customers in select markets can use their iPads and iPhones to to view real-size 3D renderings of BMW i cars like the i3 and i8. While the app is available in 17 countries already, there’s support for over 21 languages offered through it. “Our products are highly emotional vehicles which customers need to experience,” said Andrea Castronovo, BMW Group

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Apple, Augmented Reality (AR), Business, Companies, Education, Entertainment, News, Smartphones, Tablets

With Parker AR Bear kids learn through play

I guess many of us remember Tamagotchi or Furby. Those first tech-enhanced toys were already then thought of as a “parents nightmare”. They were blinking, beeping (often in the middle of the night), they needed batteries and sometimes they were a cause of a humongous amount of child tears (when mum accidentaly washed it). However, nowadays it’s easier to live (at least for parents). Parker: Your Augmented Reality Bear is a new iPad and iPhone-enhanced toy from Seedling. This charming bear is fully squeezable with no caveats: it doesn’t have any wires or batteries inside, and it won’t make a peep or start to glow

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Apple, Augmented Reality (AR), Business, Companies, Google, Hardware, Microsoft, Military, News, VR World, Wearables

Apple Manufacturer Quanta Partners With Lumus For AR Displays

Quanta Computer Inc. is a manufacturing partner for Apple and many other hardware manufacturers in the PC/smartphone space. They’re one of the most important companies that consumers have never heard of. Recently,  they reached out to Lumus, an Israel-based business that designs displays for AR glasses and headsets. If you recall Google’s “Glass” project from a few years back (which included very limited shipments of Google Glasses), Lumus works on similar hardware and has been doing so for quite a while. In 2008, they sold the PD-18, one of the first AR glasses of its kind, and just a few years later they started producing hardware

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Apple, Breaking, Business, Companies, News, startups, Virtual Reality (VR), Wearables

Apple Acquires VR Headset Company Vrvana

Apple recently purchased Vrvana, a startup company that developed an augmented reality headset called Totem, reports TechCrunch. Two sources with knowledge of the deal confirmed the acquisition, but Apple declined to comment and did not provide its usual acquisition statement. Apple did not deny the story, though, and several employees who were previously with Vrvana are now with Apple. The price of aquisition is supposed to be around $30 million. It sure is no secret that Apple was interested in creating an augmented reality headset, and has been looking to create one for release sometime in 2020. Now the company may have gotten a bit of a jump

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Apple, Augmented Reality (AR), Hardware, Rumors, Virtual Reality (VR), VR World

More hints emerge about Apple’s AR effort

While the web is perennially rife with speculation about Apple’s plans to develop a hardware device in the AR/VR space, a somewhat under-the-radar story out of Taiwan may shed a bit more light on the company’s plans. As reported by the Nikkei Asian Review, one of Apple’s supply chain partners, MacBook and Watch assembler Quanta Computer, hinted during their most recent earnings conference call that they may be playing a significant role in the development of an augmented reality device. Reportedly, such a device built by Quanta would be released no later than 2019. Although Quanta executives did not state for whom they would be

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Apple, Artificial Intelligence, Business, Companies, Entertainment, News

Hitting it Big with Apple: MekaMon, the Robot is in Stores

Bristol-based start-up Reach Robotics will announce today that it’s won a crucial deal with Apple which will see the US technology giant promote its MekaMon robot in its stores and online in the run-up to Christmas. The robots are upgradable and customizable with detachable legs, shields, and weapons. They feature four IR sensors, so the robot can measure distance and location and also accurately track and attack opponents. The robot can also flip on its back and stabilize rather quickly. Each robot weighs around 2.2 pounds, with a dimension of 11.8 x 11.8 x 5.9 inches. The toy connects to the smartphone app through Bluetooth,

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Apple, Augmented Reality (AR), Business, Companies, Entertainment, iOS, News

Vogue and Apple Creating AR Fashion for iPhoneX

American Vogue has partnered with Apple to create an augmented reality-powered iPhone feature, available exclusively on the newly launched iPhone X on December 1. “The Vogue Effect” iMessage extension uses the front-facing camera’s Face ID to create a multi-dimensional filter like those on Snapchat and Instagram. iPhone X users need to download Vogue’s app in order to access the filters, but it can be applied directly via iMessage once installed. Arlie Sisson, vice president of emerging products at Condé Nast said: “This is experimentation, leveraging technology and pushing our creativity in new ways.It’s unexpected, but it makes sense because [leading] is what we do best.” Vogue

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Apple, Augmented Reality (AR), Business, Companies, Entertainment, News

Tim Cook: Augmented Reality Will Change Everything

Apple CEO Tim Cook just added himself to the list of Silicon Valley technologists who believe in the transformative power of augmented reality, saying it’s going to “change everything.” “There are already over 1,000 apps with powerful AR features in our App Store today, with developers creating amazing new experiences in virtually every category of apps aimed at consumers, students and business users alike. I see things that consumers will love on the gaming side and the entertainment side. I see business-related AR apps as well. They’re going to be great for productivity and between small and large business.” “In terms of monetization of AR/VR, we focus first and

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Amazon, Apple, Artificial Intelligence, Business, Companies, Entertainment, Google, Hardware, Microsoft, News, Smart Home, VR World

Amazon willing to team up with Apple and Google

Amazon.com Inc. is willing to team up with competitors Apple Inc. and Alphabet Inc.’s Google if it would help improve customers’ experience with its Alexa voice-activated virtual assistant, an executive working on the platform said. The online retailer, which is already working with Microsoft Corp. on productivity features for Alexa such as calendar interactions, will put the user first in pursuit of any other partnerships, said Toni Reid, Amazon’s vice president of Alexa and Echo devices, who has been on the team since 2014. Just a few weeks ago, Apple was hiring brand new software engineers in Cambridge to help improve its Siri service. Sensing

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Apple, Augmented Reality (AR), Companies, News, VR World

Apple ARKit Shaking up Things for the Brands

Let’s face it: every time Apple introduces a new iPhone to the world – everybody knows! Apple has been exploring virtual reality and augmented reality technologies for more than 10 years based on patent filings, but with virtual and augmented reality exploding in popularity with the launch of their ARKit, Apple’s dabbling may be growing more serious and could lead to an actual product in the not-too-distant future. Its most recent releases, the iPhone 8 and iPhone X, have many people talking about the future of augmented reality and the way it will change the world. We’re not just talking about consumers here. All of the brands,

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Apple, Augmented Reality (AR), Business, Companies, , Google, News, startups, VR World

Let’s go to the Theatre – AR Version

Google Glass managed to make AR and it seemed inaccessible with limited applications and maximum privacy concerns. Now, simple AR apps like Pokemon Go and Snapchat have brought down consumer walls and made us see the fun side of the technology. Now that ARKit has launched on iOS 11 and Apple has effectively created a huge platform for AR on the iPhone overnight we can only see it expanding in terms of depth and breadth. Just to remember, ARKit is an augmented reality framework Apple introduced at WWDC ’17 that is compatible with iOS 11 iPhones and iPads. ARKit lets developers place digital objects in the real world by blending the

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Apple, Augmented Reality (AR), Business, Companies, Google, HTC, Microsoft, News, VR World

Digital marketing will grow to more than $162 billion

According to an International Data Corporation report, the digital reality market will grow from $5.2 billion last year to more than $162 billion in 2020. Corporate CEOs in any field would be hard-pressed to find a multibillion-dollar industry with an anticipated compound annual growth rate (CAGR) of 181.3% over the 2015–2020 forecast period in any sector other than digital reality. Also, established by HTC earlier this year, the Virtual Reality Venture Capital Alliance, or VRVCA, is an organisation comprising of VR-invested firms and companies who believe VR is the next big medium. With HTC at the forefront, the VRVCA has set aside US$12 billion to grow VR, with investments

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Apple, Augmented Reality (AR), Breaking, Business, Event, Google, Hardware, iOS, Mobile, News, Smartphones

Apple iPhone 8, 8 Plus and iPhone X will Boost AR Market

iPhone X

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. announced a series of devices, including the new smartwatch “Watch Series 3”, iPhone 8 and 8 Plus (realistically, these are iPhone 7S and 7S Plus) refreshments, and the king of the event – a $1000 iPhone X (pronounced ten), with X marking 10th anniversary since iPhone 2G came to market. All three phones are powered by a powerful A11 Bionic SoC processor, bringing a set of next-generation features to all three phones, with Augmented Reality and FaceID perhaps being the most impressive ones. Augmented Reality, in that way, superimposes digital

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Apple, Augmented Reality (AR), Breaking, Business, Education, Entertainment, Hardware, iOS, Mobile, News, Smartphones, startups, VR World, Wearables

Mira Launches Prism AR Headset for Apple, Can it Break into Mainstream?

The race to be the key Augmented Reality company is on. While some companies are promising the world, some are working in secret to address as much population as possible, and make the experience interactive and appealing to the masses. Mira, an AR startup from Los Angeles completed its seed round and announced pre-orders for its Prism AR headset for palatable $99. What could make the difference for the Prism AR headset is its software platform: unlike numerous Android-powered devices, Mira is focusing solely on Apple iOS devices, and interactive element between persons wearing Prism AR headset and users that can see the AR content through

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