Apple, Augmented Reality (AR), iOS, Mobile, News, OSx, Smartphones, Virtual Reality (VR), VR World

Meet USDZ, an AR file format from Apple and Pixar

As part of Apple’s recent ARKit 2.0 announcements, Apple also debuted USDZ, a new file format from their partnership with Pixar. We’ll dive into this below. What is USDZ? This file format is described as a “zero compression, unencrypted zip archive” by Pixar. It’s made to work with a USD runtime and doesn’t require unpacking on the user’s end. As a new file format from Apple and Pixar, it’s designed expressly for managing 3D objects in Augmented Reality. There’s a number of more features than that, but that dives into jargon-y territory we’d like to stay out of. For now, we’ll just explain what it

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Apple, Augmented Reality (AR), Mobile, News, Smartphones, Tablets, VR World

Apple reveals new ARKit 2.0 features

Apple is finally iterating on ARKit with ARKit 2.0, and this is big news for AR development on iOS devices. Below, we’ll briefly go over what ARKit is and what 2.0 is bringing to the table. What is ARKit? ARKit is Apple’s solution for AR on iOS devices. Essentially, it provides a backend and multiple features for AR on iOS applications, and it’s used as a backend for many popular iOS AR apps. While it’s possible to create non-ARKit AR applications in Apple devices (Pok√©mon Go being the most popular by a considerable margin), using ARKit makes things easier and provides access to a wider

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Audio/Video, Augmented Reality (AR), Google, Hardware, News, Qualcomm, Virtual Reality (VR), VR World

Stories You Might’ve Missed: Snapdragon XR1 and Google’s new VR display

This week with Stories You Might’ve Missed, we’ll be covering the announcement of the Snapdragon XR1, as well as Google and LG’s new VR display technology. If you haven’t seen these segments before, Stories You Might’ve Missed is our dedicated segment for relevant stories that we didn’t cover this past week. Below are the stories themselves, as well as links to sources so you can read more if they caught your interest. Qualcomm introduces Snapdragon XR1, their first VR/AR-centric chipset Qualcomm’s interest in XR (Xtended Reality- blanket term for AR, VR, etc) is no secret. We’ve spoken to them directly about it before. At the

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