With CES right around the corner and the industry’s marketing efforts going into overdrive, what is it that we will likely see next week?
Two days ago, I published a small piece about the announcement that RED will make on Thursday. Well, as it turns out, the announcement was bigger than anyone could have imagined, and without any doubt, this announcement was the biggest in history of digital cinema. What happened? For starters, Jim Jannard, founder of Oakley (and more importantly, RED) stated that all previous announcements were invalid, and that the company managed to create something “beyond the wildest dreams”. “Obsolescence Obsolete” is the new keyword for RED, since the company launched two bodies that aren’t going to become obsolete even 10 or 20 years in future. All
If you read my articles on TG Daily, then you probably know that RED One camera and I have a relationship. It’s not exactly that One sleeps over at my house (that’s reserved for one blondie 😉, but the camera is a part of visual production revolution (alongside Quadro SDI and GPU-accelerated Premiere Pro). The clock isn’t stopping there. In 10 hours time, Jim Jannard and RED team will announce more details about EPIC and Scarlet, 5K and 3K cameras that will set the world on fire in 2009. My assumption would be that RED will announce the availability dates and the performance of these