When it comes to AMD, this is the one company that is really a talent when it comes to destroying its own golden gooses. Sometimes out of knowledge, sometimes out of pure malice, the company’s heart is far from one that was the core when Colonel Sanders was in charge. The company that Sanders lead was always on the edge, but it was that edge that created AMD K7 and K8 architecture (NexGen), it was the edge that went into sponsorship deal with Ferrari and commanded with 45% of 4P server space (for a while). Reactive AMD was the one that stopped investment in 65nm
