Can a scary driving experience persuade a potential customer to purchase a vehicle from one brand instead of another? The answer to that question comes from Toyota Spain, which partnered with Antiloop Studio to create an immersive virtual reality experience. Antiloop Studio then created the experience using an Oculus Development Kit and Xsens motion capture suit, in a sizable Motion Capture Studio. The tagline for the experience is: “What would you do if your car stalled in the middle of a drawbridge that was opening? Would you defend your family against a bear if your engine suddenly gave it in front of one? Could you fight off a gang
