apple arkit Archives

Apple, Augmented Reality (AR), iOS, Mobile, News, OSx, Smartphones, Virtual Reality (VR), VR World

Meet USDZ, an AR file format from Apple and Pixar

As part of Apple’s recent ARKit 2.0 announcements, Apple also debuted USDZ, a new file format from their partnership with Pixar. We’ll dive into this below. What is USDZ? This file format is described as a “zero compression, unencrypted zip archive” by Pixar. It’s made to work with a USD runtime and doesn’t require unpacking on the user’s end. As a new file format from Apple and Pixar, it’s designed expressly for managing 3D objects in Augmented Reality. There’s a number of more features than that, but that dives into jargon-y territory we’d like to stay out of. For now, we’ll just explain what it

Apple, Augmented Reality (AR), News, Virtual Reality (VR), VR World

Details of Project T288, Apple’s hybrid VR/AR headset, emerge

Recently, Shara Tibken of CNET came out with an exclusive scoop on Apple’s next revolutionary hardware release called Project T288. Project T288 looks to create what may be the ultimate VR/AR headset, then release it to the public in 2020. If what we get in two years looks anything like what these leaks entail, it’ll change everything. That Apple has a vested interest in AR is no secret. Through initiatives like ARKit, which we’ve covered before, Apple has been pushing for augmented reality development for a while now. ARKit has enabled a number of AR applications on iOS devices and has served as a natural

Apple, Augmented Reality (AR), Mobile, News, Smartphones, Tablets

“High-touch” fashion industry sees advent of AR technologies

The traditionally “high-touch” fashion industry is among the latest to embrace augmented reality, with the advent of Code and Craft’s new AR Product Catalog tool. The mobile app, which utilizes Apple’s ARKit technology, allows fashion vendors to showcase their collections in an augmented reality environment. The company says the technology allows them to replace the traditionally expensive sample interaction process with a “life-like 3D online showroom experience.” Women’s apparel brand Maggy London International is the first to pilot the new technology. Notably, the AR experience of the product catalog is also integrated into their ERP system, which allows viewers to access key product information such

Augmented Reality (AR), Mobile, News, VR World

Mapbox Acquires Fitness AR

Mapbox, an open-source location data platform for mobile and web applications, recently acquired Fitness AR. For those who aren’t familiar with Mapbox, you’re probably familiar with the applications that utilize it: Lyft, Snapchat, and other popular apps all use Mapbox’s location services to power their applications. Fitness AR, meanwhile, is an iOS application that utilizes Apple’s ARKit, a framework for the development of augmented reality applications on iOS devices. Even prior to being acquired by Mapbox, Fitness AR made use of Mapbox to display map terrain within its application. This isn’t the only business that Mapbox has acquired in recent memory. In fact, it’s not

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