ARKit Archives - VR World

Apple, Augmented Reality (AR), iOS, Mobile, News, OSx, Smartphones, Virtual Reality (VR), VR World

Meet USDZ, an AR file format from Apple and Pixar

As part of Apple’s recent ARKit 2.0 announcements, Apple also debuted USDZ, a new file format from their partnership with Pixar. We’ll dive into this below. What is USDZ? This file format is described as a “zero compression, unencrypted zip archive” by Pixar. It’s made to work with a USD runtime and doesn’t require unpacking on the user’s end. As a new file format from Apple and Pixar, it’s designed expressly for managing 3D objects in Augmented Reality. There’s a number of more features than that, but that dives into jargon-y territory we’d like to stay out of. For now, we’ll just explain what it

AMD, Apple, Augmented Reality (AR), Consumer Electronics Show (CES), Gaming, Hardware, iOS, Microsoft, Mixed Reality (MR), Mobile, Mobile Computing, Nvidia, Operating Systems, Reviews, Smart Home, Smartphones, Virtual Reality (VR), VR World, Windows

VRWorld: Our Most Popular Stories of 2017

While we have recently covered our choices for the Top 10 VR/AR Stories of 2017, and while some of those stories happened to also be among the most popular amongst our readers last year, there were also a number of additional stories that proved popular. In this piece, we take at the top ten stories — based on reader popularity — in 2017. #10: Bethesda’s VR World: DOOM VFR, Fallout 4 VR and Skyrim PSVR This summertime article addressed how AAA game developer Bethesda was poised to bring a dramatic improvement to VR gaming with the then-pending releases of Doom VFR, Fallout 4 VR and

Analysis, Augmented Reality (AR), Facebook, Hardware, HTC, Microsoft, Mixed Reality (MR), News, Oculus, Opinion, Sony, Virtual Reality (VR), VR World

Top 10 AR/VR Stories of 2017

Although 2017 has come and gone, its impact on the augmented/virtual reality industry will undoubtedly be felt for decades to come. While it remains to be seen if 2017 will be recognized as the year AR/VR finally made its first real push into the mainstream, there were a veritable plethora of events that occurred last year that will continue to influence the industry. After substantial contemplation, we have picked what we at VRWorld believe to be the Top Ten VR/AR Stories of 2017. Here they are, counting down from #10: #10 – Pimax 8k First discussed by VRWorld last January, the Pimax 8k would go

Apple, Augmented Reality (AR), Auto, Companies, News

You can now customize your new BMW i with ARKit

BMW is first brand to offer a configurator through Apple’s Augmented Reality app using ARKit with iOS 11. The BMW i Visualizer app allows you in that way, to select and customize a life-sized version of the BMW i3, i3s, or i8 car while in any location. Now customers in select markets can use their iPads and iPhones to to view real-size 3D renderings of BMW i cars like the i3 and i8. While the app is available in 17 countries already, there’s support for over 21 languages offered through it. “Our products are highly emotional vehicles which customers need to experience,” said Andrea Castronovo, BMW Group

Augmented Reality (AR), Mobile, News, VR World

Mapbox Acquires Fitness AR

Mapbox, an open-source location data platform for mobile and web applications, recently acquired Fitness AR. For those who aren’t familiar with Mapbox, you’re probably familiar with the applications that utilize it: Lyft, Snapchat, and other popular apps all use Mapbox’s location services to power their applications. Fitness AR, meanwhile, is an iOS application that utilizes Apple’s ARKit, a framework for the development of augmented reality applications on iOS devices. Even prior to being acquired by Mapbox, Fitness AR made use of Mapbox to display map terrain within its application. This isn’t the only business that Mapbox has acquired in recent memory. In fact, it’s not

Augmented Reality (AR), Business, Companies, Entertainment, News, Wearables

Through AR App You can now have your own unicorn

Did you ever wanted to know what it feels like to live with fairy-tale creatures that no one else can see? Syfy just might have the right show for you, and an augmented reality app to boot. We’re just a week away from the premiere of Happy!, SYFY’s (Full disclosure: SYFY WIRE‘s parent company) new series adapted from the comic book series by writer Grant Morrisson and artist Darick Robertson. The series follows Nick (Christopher Meloni), a former cop turned hitman who has descended into a self-destructive lifestyle. After a near death experience, he encounters an imaginary flying unicorn called Happy! (voiced by Patton Oswalt), who engages him in

Apple, Augmented Reality (AR), Business, Companies, Entertainment, iOS, News

Vogue and Apple Creating AR Fashion for iPhoneX

American Vogue has partnered with Apple to create an augmented reality-powered iPhone feature, available exclusively on the newly launched iPhone X on December 1. “The Vogue Effect” iMessage extension uses the front-facing camera’s Face ID to create a multi-dimensional filter like those on Snapchat and Instagram. iPhone X users need to download Vogue’s app in order to access the filters, but it can be applied directly via iMessage once installed. Arlie Sisson, vice president of emerging products at Condé Nast said: “This is experimentation, leveraging technology and pushing our creativity in new ways.It’s unexpected, but it makes sense because [leading] is what we do best.” Vogue

3D, Augmented Reality (AR), Business, Companies, Google, Graphics, Virtual Reality (VR)

Google Created Poly – Both AR and VR Platform

Google is opening a new platform called Poly where people can find and distribute virtual and augmented reality objects. Built for development kits like Google’s own ARCore, or Apple’s ARKit, Poly allows anyone to upload or view 3D objects in a mobile or desktop browser. Google has been offering a number of tools to make it easier to create those 3D assets for several months now, including the development of the free Tilt Brush and Blocks solutions and their associated websites. Now, Google Poly, makes it easy for creative types both share and access a warehouse of 3D objects and scenes. The 3D objects that are uploaded to Poly are published

Augmented Reality (AR), Companies, Entertainment, Gaming, News, VR World

Beat that LeBron Shooting Hoops

On Monday, the NBA augmented reality (AR) app, NBA AR, was released, and it allows you to test your jump shot on a backboard and basketball court no matter where you are. In NBA AR, once you load the app, you get to choose your the team whose logo you wish to have emblazoned on your augmented court. Then you will be prompted to move your iPhone left and right around the spot you wish to place your court and backboard so the camera can scan your surroundings before plopping some AR hardwood before you. The game relies on Apple’s ARKit AR platform, restricting it to newer iPhone

Augmented Reality (AR), Business, Companies, iOS, News, Operating Systems, press releases, Smartphones, VR World

Overstock updated iOS app for AR

American internet retailer Overstock.com Inc. updated its iOS app on Tuesday to enable shoppers to view thousands of products in augmented reality. The new functionality makes use of ARKit, a new Apple Inc. tool that aims to simplify the process for developers to add augmented reality capabilities to their apps. “Augmented reality is changing the way people shop for furniture and home goods forever,” said Overstock.com President Saum Noursalehi. “Shoppers no longer have to guess how a piece of furniture will fit in their room, or if a pattern will match their existing design style. Instead, they can use their phones to see the exact

Apple, Augmented Reality (AR), Companies, News, VR World

Apple ARKit Shaking up Things for the Brands

Let’s face it: every time Apple introduces a new iPhone to the world – everybody knows! Apple has been exploring virtual reality and augmented reality technologies for more than 10 years based on patent filings, but with virtual and augmented reality exploding in popularity with the launch of their ARKit, Apple’s dabbling may be growing more serious and could lead to an actual product in the not-too-distant future. Its most recent releases, the iPhone 8 and iPhone X, have many people talking about the future of augmented reality and the way it will change the world. We’re not just talking about consumers here. All of the brands,

Apple, Augmented Reality (AR), Breaking, Business, Event, Google, Hardware, iOS, Mobile, News, Smartphones

Apple iPhone 8, 8 Plus and iPhone X will Boost AR Market

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. announced a series of devices, including the new smartwatch “Watch Series 3”, iPhone 8 and 8 Plus (realistically, these are iPhone 7S and 7S Plus) refreshments, and the king of the event – a $1000 iPhone X (pronounced ten), with X marking 10th anniversary since iPhone 2G came to market. All three phones are powered by a powerful A11 Bionic SoC processor, bringing a set of next-generation features to all three phones, with Augmented Reality and FaceID perhaps being the most impressive ones. Augmented Reality, in that way, superimposes digital

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