October is gearing as the key month for the future of VR. The number of announcements on every single day is becoming to ramp up – with the key announcements coming soon. In the space of just two weeks, locomotives driving the VR momentum will reveal their trump cards. Google has a press event on October 4 – revealing Pixel and Pixel XL smartphones as well as the Daydream VR mobile platform, Oculus Connect 3 developer conference opens tomorrow – October 5-7 and Sony’s PlayStation VR will hit the market on October 13. Technical details aside, the announced PlayStation VR headset’s price of $399 price tag makes it one of the
VR hits Magical $99 Price with Samsung’s New GearVR
As we all know, the key to adopting a technology for mass market is hitting the ‘sweet price point’, which is typically based around three figures – $99, $199, $999. $999 was the price point when first VHS demolished Betamax, CD replaced vinyl, DVD replaced VHS, and so on. $199 was the price point that Apple hit with the iPhone and we all know what happened afterwards. $99 however, is a price point where a product becomes a commodity, whatever it is. After launching its first generation GearVR Innovator Edition for $199, Samsung teamed up with Facebook and Oculus to prepare a product which could