Business, Companies, Entertainment, News, VR World

Burberry Integrates Apple AR Tech into its Fashion App

Burberry

Burberry Group Plc is the latest luxury brand to experiment with augmented reality, adding technology from Apple Inc. to its smartphone app as fashion retailers race to find new ways to engage with big spenders online. During the London Fashion Week, the ‘shopability’ (yes, it’s a word) of the show was promoted heavily this season on Facebook Messenger, where both Burberry and Tommy Hilfiger introduced chatbots powered by artificial intelligence. Users could explore both collections via all manner of additional content, including a behind-the-scenes look at life with Gigi Hadid, and a journey through a gamified maze with the models from Burberry. From there they were given nudges to

Read More...

Augmented Reality (AR), Business, Entertainment, Google, Opinion, , Wearables

Dress Coding the 21st Century

Famous New York institution, the Metropolitan museum announced “Manus x Machina: Fashion in an Age of Technology” for its 2016 Gala Theme. Topic of love affair between fashion and technology is now joined at the altar. While the two are usually viewed almost as complete opposites, they have been slowly gravitating towards each other for the past few years. As two of the largest global industries, it was only a matter of time before fashion and technology joined forces. Quite conveniently, sponsors of the exhibition are Apple and Conde Nast. The influence of technology on fashion is evident for quite some time now and has revolutionized almost all aspects of the

Read More...