Augmented Reality, also called Mixed Reality (MR, MxR) is set to represent a very large part of our lives. Even today, if you own a car with a heads-up display (HUD), you are a user of Augmented Reality. Still, the development of AR applications is extremely difficult due to high barrier of entry. Unlike the VR, where you can purchase an Open Source VR Hacker 1.4 headset (OSVR) for just $299.99 – AR headsets can set you back for thousands of dollars. Case in point is Microsoft’s HoloLens, where a development kit will set you back for $3000. Osterhaut Design Group sells their R-7 glasses for $2799.99. Thus,
Coca-Cola, McDonald’s launch VR Headsets
In just a few days difference, giants of fast food and soft drinks announced their entrance into the world of Virtual Reality with their products. Regardless of what you think about nutritive values of Coca-Cola soft drinks and McDonald’s Happy Meals, they just launched initiatives that have the potential to become world’s best selling VR ‘manufacturers’. When Google released its Cardboard VR, the company also released schematics and invited as much companies as possible to adopt the Cardboard VR design in their packaging. Less than a year later, these drawings are becoming real world products, thanks to Coca-Cola and McDonalds. Coca-Cola came out with a concept of
Google Ships Five Million Cardboard VR Sets
Interest in any emerging technology can only be measured with tangible sales results. While Oculus, HTC, Microsoft and Sony generate most of the hype and consequentially, receive most of media coverage – a lot is riding on the wave of more affordable devices. For example, there are over 100 VR manufacturers in mainland China, and even ASUS and GigaByte are preparing to introduce their own VR HMD’s created in collaboration with some of those vendors. But even these upcoming VR devices will be in the $100-200 range; too high-end for mass, multi-dozen-million sales. We reported recently that Lenovo India sold 10,000 Phone + VR Headset kits in less than one
Could Online Poker Be Odds-On For Some Virtual Reality?
Once upon a time, Virtual Reality meant clunky hardware, patchy software, dodgy films starring Pierce Brosnan, and a seemingly permanent membership of the ‘Next Big Thing’ club. In 2015, however, falling prices and endorsements from the major companies mean that VR is back on the agenda. Film-makers are using VR to make documentaries, Smithsonian is replicating first flight, gaming manufacturers are eyeing up the possibilities, while Mark Zuckerberg has been busy splashing the cash with a $2 billion Facebook acquisition of the Oculus VR start-up firm – which will come out with a retail product in the first quarter of 2016. With Virtual Reality back