VR World

Cute Cat Pictures Beware: Facebook Working on Killing Clickbait

Clickbait comes in many forms, but Facebook (NASDAQ: FB) is trying to kill it all. Some publishers use loaded, inflammatory headlines on Facebook posts or pictures requesting the user like or share it to try and build traffic and engagement. According to a post by Facebook research scientist Khalid El-Arini and product specialist Joyce Tang, Facebook will now no longer reward publishers that don’t provide meaningful content or engagement with traffic. “Over time, stories with ‘click-bait’ headlines can drown out content from friends and Pages that people really care about,” wrote the Facebook staffers in the blog post. With Facebook’s previous algorithm, the number of likes