A patent issued on the first business day of the new year may herald a breakthrough in online fashion retailing. US Patent 9,858,719 was Issued on January 2nd to Amazon Services Inc. It suggests the company is developing an augmented reality-type system consisting of a mirror, display and camera combination that allows individuals to virtually preview the look of clothing prior to purchase, and to do so while also virtualizing their locale. The invention, as described, appears to go a long way towards solving the many issues pertaining to look and fit that tend to plague the purchase of fashion items online. Currently, these challenges
