Poorly trained salespeople take heart. If you’ve ever had to evade a customer’s question about your merchandise, help is on the way. Red Ant, who won the IBM Watson Challenge, is creating an app, RetailOS, that provides product information on the spot. A survey showed that out of 1,000 retail workers aged 18–55 plus, 50 percent admitted to lacking product knowledge. Worse yet, 43 percent admitted that they lied to customers at least weekly because they didn’t have a good answer to a question. A few said they hid in the bathroom to avoid an inquisitive customer. Red Ant is stepping in to save the
