Entertainment, Gaming, News, Sony, Virtual Reality (VR)

Sony announces new VR music campaign featuring Khalid

Sony last week announced that it will be showcasing its technologies as part of a brand campaign centered on singer-songwriter, Khalid. Named “Lost in Music,” the campaign will debut with a live event at the LA Hangar in January. Spatial audio technology will play a role in creating immersive experiences “which can create space where sounds are virtually moving around.” They have named these two experiences “Odyssey” and “Dreamscape.” A follow-on event will occur in New York in February, and at SXSW in March. A new VR music video will also be unveiled at SXSW. Although the company is short on details of what it

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Breaking, Business, Companies, Entertainment, News, Virtual Reality (VR), VR World

AMC Partners Dreamscape, Investing in VR

The world’s largest movie theater company, AMC, is investing in virtual reality. The company recently announced a partnership with the startup Dreamscape Immersive to bring VR experiences to North America and the U.K. As part of the agreement, AMC will be the lead investor in a $20 million series B financing round. It will commit $10 million in equity investment and will finance up to six Dreamscape Immersive VR centers within AMC cinemas and standalone locations in North America and the U.K. over the next 18 months. These locations are in addition to Dreamscape Immersive’s flagship location, which is scheduled to open at the Westfield Century

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