eBay has joined the ranks of retailers dipping their toes in the augmented and virtual reality waters, according to a Fortune report. The online marketplace announced that it is currently developing an AR kit in order to add AR features to its website later this year. One proposed feature will allow shoppers to see how an item would look or fit in its intended space–such as by overlaying the image of tires on a car–before making a bid or a purchase. Another feature will let sellers choose the proper box size when packaging merchandise by showing images of the different size options over the item
As you might be aware, virtual reality shopping is well on its way to being commonplace. Alibaba, eBay, Ikea, Wayfair, even the hypercar manufacturer Pagani are all dabbling with the usage of VR headsets to help sell products. But this is all well and good for large companies who have the budget to trial such projects, but what about small and medium-sized online businesses who are unsure of whether VR will catch on? To begin with, there is seemingly nothing wrong with simply selling from your website like we’ve known for the last decade. It’s easy, efficient, and for anyone who has ever gone through the
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