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Vevo Decouples from YouTube and Launches Independent Apps

VEVO is mostly known as a YouTube channel that receives over 12 billion views each month (and that’s without all the Facebook freeloaded / pirated videos), carrying over 150,000 music videos. However, what is typically not known to the general public is that Vevo is not a part of YouTube. In fact, the channel is owned by Vevo, Inc., a joint venture of Sony Music Entertainment and Universal Music Group with Abu Dhabi Media and Google itself. Originally, Vevo was funding itself through advertisements before and during its music videos, but the company faced Google’s decision to launch YouTube Music App, and subscription service which technically,

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