Business, Companies, Entertainment, News, VR World

Burberry Integrates Apple AR Tech into its Fashion App

Burberry

Burberry Group Plc is the latest luxury brand to experiment with augmented reality, adding technology from Apple Inc. to its smartphone app as fashion retailers race to find new ways to engage with big spenders online. During the London Fashion Week, the ‘shopability’ (yes, it’s a word) of the show was promoted heavily this season on Facebook Messenger, where both Burberry and Tommy Hilfiger introduced chatbots powered by artificial intelligence. Users could explore both collections via all manner of additional content, including a behind-the-scenes look at life with Gigi Hadid, and a journey through a gamified maze with the models from Burberry. From there they were given nudges to

Read More...