Analysis, Augmented Reality (AR), Google, Mobile, News, Smartphones, Virtual Reality (VR), VR World

Google bring AR Stickers to Motion Stills…to mixed reception

Google’s interest in VR is no secret. From the wildly-successful Google Cardboard (and the movement it inspired), to their push for 360 content on YouTube, it’s clear that Google thinks VR is the future. This affinity extends to AR as well, and for right now it looks like Google is looking to compete with social media giants like Snapchat in the AR arena. At the tail-end of 2017, Snapchat started pushing AR tie-ins and a full-blown Lens Studio for AR effect creation. For its Pixel phones, Google launched AR Stickers as a demonstration of the power of the Pixel camera. The app and its eponymous

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