Personalized buying experience is something every brand wants to offer to its customers. For example, Italian hypercar manufacturer Pagani Automobili S.p.A. produces approximately 40-50 cars a year, and the manufacturer has about 20 showrooms around the globe with further plans of expansion. Given the manufacturing volume, not all stores can have a car all the time. Procedure of buying a Pagani is something special, an in-depth experience that takes several stages – first, a customer will configure the car using an online configurator, then visit a store and get the feel for marvelous materials used and see the car in 4K resolution, pay a deposit and receive the line number. Once the
