In this interview with LifeBEAM, creator of embedded bio-sensing devices, we learn that wearables should not be intrusive. Instead, wearable device makers should design with a great user experience in mind.
LifeQ uses bio-mathematical models to turn physiological data into information to improve health by employing computational systems biologists and a wearable device.
There is no denying that Apple (NASDAQ: APPL) is a different company from the days when Steve Jobs walked the halls of the company’s Cupertino headquarters. Apple is now run by Tim Cook, Steve’s operations guru that managed to enable Apple’s ruthless efficiency and even more importantly their absolute profit margins. It comes as little surprise that Apple comes off as feeling dull to many since Jobs’ death in four years ago in 2011. Sure, four years is a long time in the tech world, but when it comes to a company like Apple, it takes time for someone’s impact to wane, like Jobs’. Let’s not forget that
Apple has been pushing heath and fitness heavily with their most recent campaign for the iPhone. This can be most noticeable in their recent ad campaign featuring Apple’s iPhone and a series of fitness applications and accessories, which include a multitude of wearables. Their campaign states, “You’re more powerful than you think.” So, what is Apple getting at here, exactly? That the iPhone, and Apple, can be at the very core of your physical and health success. Surely, there are plenty of people that are already using many of these devices on both their Android and iOS devices, so that doesn’t necessarily set Apple apart from