Home products retailer Williams-Sonoma, Inc. (WSI) announced this afternoon that they intend to acquire Outward, Inc., the developer of a 3-D imaging and augmented reality platform intended for the home furnishing and decor industries. WSI will reportedly pay $112 million US to acquire the company. The move comes in a furniture retail environment that sees WSI’s competitors increasingly using AR technologies. Target released a “See It In Your Space” component to their website earlier this year, to allow shoppers to visualize furniture placement. Meanwhile, IKEA leveraged iOS 11’s AR features in their released-in-September “IKEA Place” app. WSI says this acquisition will enable them to build
Same like Overstock and IKEA before it, Target is tapping the magic of augmented reality to bypass anything that can make buying home goods a real headache. While two objects (or sofas) cannot occupy the same space at the same time in the real world, they can in AR’s parallel universe. Target calls the feature “See It In Your Space,” because, like Ikea’s Place app for iOS, you can literally use it to see what a piece of furniture would look like in your home. Guests shopping the new Project 62 line can use the feature to place three-dimensional versions of real Target home products within photos of actual rooms at
Swedish-based furniture manufacturer IKEA is known for not just designing and manufacturing assemble-it-yourself furniture, but for being the pioneer of its kind by letting technology inform its business. According to Wired.com, there is a new app called Ikea Place that’s not just bringing Swedish shelves and tables to life in your living room, but also lets you put your sofa on the street if you feel like doing it. Previously, IKEA already had released a Catalog app with a similar 3D visualization tool, but the user interface was tiny and it required the physical paper catalog for it to work properly. “IKEA Place makes it
In today’s world, where everything can be ordered online, more and more people are starting to get skeptical about what will arrive once the package arrives at their doorstep. We order things from eBay, Amazon, Gearbest and a bunch of other sites and take a risk that the object of purchase will not be what you hoped for. This concern is spreading especially through online ordering of bulkier items, such as furniture. iStaging is a VR/AR app that positions furniture in the real world environment, enabling perspective correct positioning. This Android and iOS app can help you to show you how furniture looks in real life
As you might be aware, virtual reality shopping is well on its way to being commonplace. Alibaba, eBay, Ikea, Wayfair, even the hypercar manufacturer Pagani are all dabbling with the usage of VR headsets to help sell products. But this is all well and good for large companies who have the budget to trial such projects, but what about small and medium-sized online businesses who are unsure of whether VR will catch on? To begin with, there is seemingly nothing wrong with simply selling from your website like we’ve known for the last decade. It’s easy, efficient, and for anyone who has ever gone through the
The connection between e-commerce and smartphones is a blossoming relationship. With desktop computers no longer the only option available to browse and shop online, this marriage of technology and convenience is one that’s likely to be rock solid for generations to come. However, this relationship should be prepared to add a new addition into their lives: Augmented Reality i.e. AR. this technology is also beginning to be marketed as Mixed Reality or MxR (blame Magic Leap for that one). Online furniture retailer Wayfair just released a brand new app called WayfairView. For use on smartphones and tablets, the app can project a lifelike 3D image of
As Xiaomi launches a new product, take a look back at Ikea’s revolutionary invention.