For more than 45 years, The IMAX Corporation was synonymous with the ultimate experience in enjoying the art of film. IMAX believes in VR and needs it to be a new rush, future of the movie theaters. The long-awaited IMAX VR Experience Center opened in Los Angeles, at the first of six Arcade locations opening around the globe. In our conversation with senior executives, we learned that IMAX is aware that in its current form, VR is not ready to become mainstream format for consumption of movies. Cameras, content are not there, and the best ways to consume VR content needs to be created. The
