Analysis, Augmented Reality (AR), Business, Companies, Mobile, News, VR World

Snapchat’s big bet on augmented marketing

Snapchat may have debuted as a platform for impermanent messaging, but in recent years they’ve also emerged as a leader in augmented reality. Speaking to people in public about AR may raise some eyebrows, but explaining that things like their favourite Snapchat Lenses or Pokemon Go are the result of AR will instantly familiarize them. Having long embraced the new technology in its application, Snapchat is now embracing an AR marketing initiative on multiple fronts. The most prominent of these stories to come out recently is in Shoppable AR, a platform through which advertisers can use augmented reality to advertise their products within the Snapchat

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