Samsung has a unique idea for the Indian market that some might think is a low-tech step backwards.
Earlier this month, Google (NASDAQ: GOOG) introduced the Android One platform in India, with three local vendors launching the first generation of Android One handsets. As Google has done with the Nexus program, the search giant is collaborating with silicon vendors and component vendors to create a unified experience across form factors and manufacturers. While the Nexus and the Google Play edition devices are targeted at the mid-tier and the high-end segments, Android One is solely aimed at the entry-level market. Overview of the Android One initiative With Android One, Google is offering a turnkey hardware solution to manufacturers, which saves them time and resources in