Analysis, Augmented Reality (AR), Google, Mobile, News, Smartphones, Virtual Reality (VR), VR World

Google bring AR Stickers to Motion Stills…to mixed reception

Google’s interest in VR is no secret. From the wildly-successful Google Cardboard (and the movement it inspired), to their push for 360 content on YouTube, it’s clear that Google thinks VR is the future. This affinity extends to AR as well, and for right now it looks like Google is looking to compete with social media giants like Snapchat in the AR arena. At the tail-end of 2017, Snapchat started pushing AR tie-ins and a full-blown Lens Studio for AR effect creation. For its Pixel phones, Google launched AR Stickers as a demonstration of the power of the Pixel camera. The app and its eponymous

Read More...

Android, Augmented Reality (AR), iOS, Mobile, News, OSx, Smartphones, , Tablets, VR World, Windows

Lens Studio lets anyone create AR effects for Snapchat

Snap, the company behind prominent messaging app Snapchat, has released Lens Studio, a software for producing augmented reality effects for still photos and videos. What used to be an in-house application is now in the hands of all who want to dabble in creating their own AR experiences for use in Snapchat. Lens Studio is Snap’s second app, and it’s available on Mac OS X and Windows. The release of this design platform is actually the most recent in a series of similar stories: Facebook opened its AR platform earlier this week, as well as Amazon earlier this month. With Lens Studio opening up to advertisers

Read More...