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LVMH Brand TAG Heuer to Launch Smartwatch in 2015

TAG Heuer Smartwatch

From the legendary movie ‘Grand Prix’ in 1966 to controversial Breaking Bad TV series, TAG Heuer watches are presented as objects of desire. Today’s ad campaigns feature select number of actors, race drivers, F1 teams, pilots and the like, all touting the precision brought by TAG Heuer. Yet, the most precise watch you can buy is one of digital, not the analogue kind. Secondly, there is not one, but two generations of people that are growing up using a mobile phone to check for time, reducing the need for watches in its entirety. Not even a week after Apple’s event, Reuters passed the comments made

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