Analysis, Mobile Computing, Opinion

Pricing Will Determine The Fate Of The iPhone 6 in Asia

After months of rumors and leaks, the iPhone 6 and iPhone 6 Plus are now official. Boasting screen sizes of 4.7-inches and 5.5-inches respectively, the new devices represent a shift in Apple’s (NASDAQ: AAPL) strategy as the manufacturer seeks to position itself as a viable contender in the large screen segment. An 5.5-inch iPhone would be much more alluring to consumers in emerging markets like China and India, where the average screen size is at 4.7 inches. A recent survey conducted by market research firm Jana found that consumers in emerging markets like China and India favoured devices with a screen size of at least 5